FocuS Green
Coming Up
Green
What are the professionals saying about implementing a green supply chain?
lot of hype surrounds spec- ally be put into practice. According to the in- would be implementing some sort of green
A
ulations in China’s “green” dividuals surveyed, the biggest obstacle that initiative in the next six months, with another
future, as the country has companies face in China is a general lack of third of respondents citing within two years
recently lobbed around awareness about environmental issues fol- as their target for starting green initiatives.
some hefty goals for carbon lowed closely by problems of waste disposal. However, one in five companies still say that
emissions cuts and green technology boosts. (Figure 1) Other issues such as conserving to their knowledge, they have no green sup-
But when it comes down to the practical natural resources and green consumer buy- ply chain initiatives.
aspects of company and sector application, ing preferences were also of some concern.
details grow fuzzy. Motivated to understand Despite these challenges, close to one in four Best Foot Forward
current awareness, perceptions, practices and (24%) of the companies surveyed said they Companies have several different options
the future direction companies are in how they take their first step to-
taking towards green supply chain wards an environmentally friendly
management in China, the Global supply chain. Many of the more
Supply Chain Council and global popular ones involve strategies which
B2B eCommerce solutions provider improve efficiency and cost savings
GXS reviewed the responses of 145 alongside ecological preservation.
professionals coming from a broad Using electronic processes to create
range of industry focuses. efficiencies in sourcing and procure-
It’s no secret that softer concerns ment was a top initiative cited by
such as CSR and green best practices close to half (43%) of the survey
were put on the back burner in the face respondents. Other initiatives such
of China’s rapid growth and industri- as employing green friendly design
alization. Perhaps as a result, there is and product lifecycle management
a perception among the professional or working with suppliers on sus-
surveyed that companies here need tainability and green SCM guidelines
more information on environmental were almost equally planned and im-
sustainability before concepts can re- plemented initiatives. Reducing pa-
52 MARCH/APRIL 2010 www.supplychains.com
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