Publisher: China Supply Chain Council Ltd. (Hong Kong)
CHaINA Magazine is a FREE bi-monthly publication for the members
of the Council. There is no charge for members and qualified readers
to receive subscriptions in China. For your free subscription, extra
subs@supplychain.cn
出版商： China Supply Chain Council Ltd. (香港)
CHaINA杂志是为 Council会员准备的免费杂志。我们协 会会员
THE MAGAZINE FOR GLOBAL SUPPLY CHAIN LEADERS
和高质量的读者都可以免费订阅。为了及时收到我们的杂
subs@supplychain.cn
If someone asked me if supply chain was a sexy field
Office and Team:
to go into, I’d have to answer yes. Sure, people still
Publisher Photographers
compare the supply chain field to a KIA car instead
Max Henry Kim Jin, Stephan Yang
of a BMW. However, looking beyond initial glitz,
Chief Editor
Contributing Writers
supply chain management touches on so many sectors
Monica Liau
Bill Dodson , Jeremy Chapman,
that it not only opens doors for career advancement
Art Director
Charlene Ruan, Charles Avery,
but it is also the key to whole economies. In order
How Xu
Tulei, Damon Paling, knowledge@
wharton, Roy Lenders
for India to advance the entire country, it will rely on
Graphic Designer
revolutionaries like G.R. Gopinath of Deccan 360 to
Acco Fang rethink the logistics sector and create new avenues
Monica Liau
of movement. Cisco slicks up their “value chain” with
CHaINA Magazine is the only bilingual supply chain and logistics technology that connects offices across the globe via a
magazine in Asia with a strong focus on Greater China. In every issue,
Chief Editor
product called “TelePresence”, their super-cool version
we write about the news, trends and best practices that will help CHaINA Magazine
of videoconferencing. At the trucking level, dramas
manufacturers, retailers and distributors make better business decisions
unfold every day between domestic shippers fighting to
with their sourcing, production, logistics from, to or within Asia.
maintain prices and compete in China’s still fragmented sector.
CHaINA是亚洲地区唯一一本专注于中国的供应链和物流行
Supply chain education in China is also changing to fit a new role. The
业的双语杂志。在每一期，我们通过刊登新闻，行业动向
Chinese Ministry of Education has recently expressed support and funding for
和实践经验来帮助制造企业 零售商和发行商进行亚洲内
programs that move away from rote learning and support multidisciplinary
外的采购 生产和物流形式的选择。
thinking and teaching. This is an encouraging sign, as one of the biggest
Distribution: 10,000 copies 6 times a year
complaints of the Chinese educational system is their diet of theoretical instead
CHaINA Magazine is offered FREE of charge by direct post mail to of practical. Schools like Shanghai Jiao Tong, Jilin and Fudan University have
qualified readers in Greater China who are involved in all aspects of
all started programs with international eyes and a domestic base. Some have
supply chain management. It is also distributed through selected
even partnered with the industry to further bring real life knowledge to the
locations in major Chinese cities, including hotels, restaurants,
classroom.
service offices/apartments, business centers, airport lounges and
other key locations.
So, next time some protégé sniffs about going into supply chain management
you should have this reply ready. “I’m sorry you feel that way, but we’re the
发行量：一年六期，一万本
ones moving the world.”
CHaINA杂志通过直接向中国各供应链管理的专业读者发送
邮件来提供免费的阅读机会。同样也分发到中国的主要城
市并在酒店 服务楼，商务中心，机场大厅或其他中心地 如果有人这样问我，供应链行业是不是一个前途无量令人激动的行业，我的
带免费赠阅。
回答一定是肯定的。当然，人们还是习惯与将供应链行业比喻成新兴崛起的起亚
Target Readers
而不是宝马。然而，撇开那些浮华的表象和光环，供应链行业实际上涉足了许多
Our target readers are R&D, sourcing, procurement, manufacturing,
部门的发展，这样不仅为职业晋升提供了更广阔的机会，还是整个经济发展的关
logistics, warehousing, transportation, retail, distribution and
operations managers, directors, vice presidents and decision
键部分。印度为了刺激并推动整个国家的经济发展，就需要像G.R. Gopinath这样
makers. A majority of our readers are end-users shippers, mainly 的改革家重新思考物流业的发展轨迹，并发掘市场发展的空白点。Cisco（企业
foreign-invested and local manufacturers and retailers.
网络产品的全球领先供应商）就完美地用科技诠释了“价值链”的概念。通过发
目标读者
布“远程监控”产品—这款超级酷的视频会议平台来连接全球的网点。而在货运
我们的目标读者有来自采购 制造 物流 仓储 运输
零售和分销的运营经理 总监 副总裁 或总裁。大部分 方面，国内托运人为了守住价格而展开的一幕幕闹剧，不得不说货运在中国的竞
读者是物流的需求者，外资或国内的制造企业和零售商。
争环境依旧是分散和不成熟的。
Subscription for Overseas Readers
供应链在中国的教育和培训机制也在不断转变着角色。教育部最近表示会拨
If you are located outside China, you can subscribe to this
款支持新型的跨学科跨领域式思维教学的发展。这的确是一个振奋人心的开始，
independent and insightful magazine today with full online access
for only US$ 50 for 6 issues per year. For subscription inquiries,
注重理论而非实践是传统教育最大的问题所在。诸如交通大学和复旦大学这样的
subs@supplychain.cn 名校，都已开始实践已国际化的事业来观察和分析国内的行业发展所遇到的问
Stories Ideas, Comments & Feedback
题。有些学校甚至还和某些企业合作，把商业战场上的实战经验带入课堂。
If you have an idea for a story, interview or case study, please contact 所以，下次要是再有人对你即将踏入的供应链行业颇有微词或嗤之以鼻，请
the editor. We welcome feedback and comments about our content
准备好这样的台词：“很抱歉你居然会是这样认为，但我们才是真正撬动地球的
or any issues relating to supply chain management in Asia. Please
editor@supplychain.cn
那根杠杆。
反馈和意见 DISCLAIMER
如果您有任何新闻故事 采访或实践
Editorial and advertising are independent and do not necessarily reflect the views of the Council, the board, its
案例，请与我们主编联系。如果您
members or the staff. While every efforts has been made to ensure accuracy, the publisher is not responsible
就杂志内容或亚洲供应链管理有任
for any errors. Views expressed by writers or contributors in this magazine are not necessarily those of the
publisher. The publisher is not responsible for product claims and representations.
何的意见 建议或新鲜资讯，请发邮
editor@supplychain.cn与我们取得
@ Copyright China Supply Chain Council Ltd. (Hong Kong). All rights reserved
联系。
The contents of the magazine may not be reprinted in whole or in part without the permission of the publisher.
No part of this publication may be reproduced without written consent of the copyright holder. CHaINA is a
registered trademark of the Global Supply Chain Council.
MARCH/APRIL 2010 3
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