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The highest circulating trade title aimed at Beauty, Nails, Tanning & Spa GuildNews


GuildNews has an ABCaudited total average net circulation per issue of 18,012 copies*


GuildNews is proud to support theHealing HandsNetwork


Features


39 BeautyUKShow Preview Discover all the latest updates from nextmonth’s BeautyUK event


51 True Colours How adding coloured light therapy to your beauty business could help introduce a whole spectrumof new clients


Reg charity: 1080268 www.healinghandsnetwork.org.uk


73 The EyesHave It ClaireMatthewman explores the latest eye treatments and products on the market


93 Seasons in the Sun We showcase the latest nail shades and styles for Spring / Summer 2014


102 To Gel&Back Some of theUK’s leading nail educators discuss yourmost common gel questions


Front cover sponsored by Chromogenex


GuildNews The highest circulating trade title aimed at Beauty, Nails,Tanning &Spa April 2014 Introducing a new standar w standard in technology and hair reduction comfort.


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28 Years of Laser Innovation Laser Innovation


113 Style Statement Fromcatwalk to therapy room, Melissa Dennis looks at this season’s workwear choices


127 All YouKnead Revitalise and refresh your treatment menu by adopting a new approach to yourmassage techniques


Made in the UK


incorporating


SpecialReports


57 ‘Body Building’ for the Skin KathyTaylor-Brewin discusses the science behind peptides


64 LizMcKeonWrites... The art of gaining newcontacts and clients


67 The Power To Believe David Suzuki asks,why not you?


85 ActionHeroes SharonHilditchMBE discusses the importance of great customer service


100 The Easy Side ofRetailing Samantha Sweet on howto uncover your passion for retailing


112 The G Factor KarenDeehan discusses the important role of growth factors


120 The Trend of Tanning HowdoesUVtanningwork? Sandra McClumpha explains


126 Marie-Louise CosterWrites... Shares her advice on recruiting newstaff members


Regulars


18 Business2Business


60 Salon Spy


70 Brand Awareness: YoungbloodMineral Cosmetics


82 Retailing: Lash and Brow Boosters


89 NailNews


106 Nail Colour Trends: Mellow Yellow


108 Inspiration Station: Easter Parade


111 Expert Panel


122 TanningWorld


124 SpaNews


132 New Products


136 Training


138 Recruitment and Classified Advertising


142 In ConversationWith... Samantha Sweet of Sweet Squared LLP


Contributing toGuildNews thismonth…


143 GNAdvertiser Index


David Suzuki is President of Bio- Therapeutic Inc. and an advisor to US state boards


Kathy Taylor- Brewin is a specialist in peptide skin care and distributor of the Hydropeptide range in theUK.


Marie-Louise Coster is a salon owner and beauty trainer, with 15 years’ industry experience


LizMcKeon runs a Business Training and Consultancy Service, assisting beauty businesses


The publisher has taken all reasonable measures to ensure the accuracy of the information in Guild News and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Guild News or for any consequences arising thereof.


Sharon Hilditch,MBE is CEO and developer of Crystal Clear International.


Samantha Sweet is co-founder of Sweet Squared LLP, distributor partner for CND in the UK and ROI.


Sandra McClumpha is Global Fake Bake Consultant


51


93 (*ABC audit period 1/7/2012 - 30/6/2013) GUILD NEWS 9


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