brand awareness
“Youngblood strive for passion and excellence, providing the healthiest, highest quality products, empowering women to
always look and feel their best.” - Gary Baulch, YoungbloodMineral Cosmetics
the ‘Youngblood’ factor
In today’s celebrity-filled culture, gaining a myriad of famous fans can do wonders to boost a company’s profile. So in 2009 when the nation’s very own sweetheart, Cheryl Cole, was spotted usingYoungbloodMineral Cosmetics on The X Factor, the brand’s status reached dazzling new heights. “Other UK celebrities such asAlexandra Burke, Rebecca Ferguson and Lisa Snowden also opt in for the flawless finish,” reveals Gary.
a company that cares
With a fast-paced and ever-evolvingmarket to contend with,Youngblood recognise the vital importance of keeping ahead of the game. “Youngblood is a fashion-forward brand,” says Gary. “Product innovation and a steady streamof new and exciting products, such as the recently launched Eye-Mazing Liquid Liner Pen and the Hydrating LipTint SPF 15, ensure the brand is on-trend and fresh.
“Youngblood is also continually extending existing product lines with vibrant new shades, which are in keeping with seasonal trends,” he continues. “The brand listens to its customers and considers feedback and suggestions when coming up with new products and colour extensions.
“Every product, every category enjoys a harmonious relationship with the next; a relationship that goes beyond the products
2010 - Youngblood’s Make Up Artist Programme is created allowing professionals to learn the art of a HD finish with mineral cosmetics.
2012 - The brand celebrates scooping an Anti- Ageing Beauty Bible Gold Award and a Beauty Choice Award for their Loose Foundation.
The UK website goes lives.
and resonates with our levels of service and support.We create a flawless product and our price point reflects quality and customer loyalty.”
Originally born out of Pauline’s desire to create a cosmetics line that would truly serve the requirements of the end-user, the needs of the client have always remained of fundamental importance to the
company.The brand is devoted to honouring this ethos by delivering the very highest level of customer care. “We offer a superlative level of customer support; listening to what our customers are looking for, being proactive with ourmarketing and PR, as well as highly responsive to clients’needs,” explains Gary.
“We are committed to creating a brand exclusive to exceptional, hand-picked salons, clinics and spas.We put a great deal of energy into teaching our accounts to become Youngblood Pros and we are as proactive and responsive as possible.We think this testifies as to howmuch we care.”
2013 - Accessibility to Youngblood further increases with the ‘Tailor Your Own Opening Package’ programme allowing businesses to order to their specific needs, which sees a surge of new accounts.
Capitalising on this exposure fromthe national press andmedia, does the company also adopt a specificmarketing strategy? “We are continually innovating and creating, supported by first-ratemarketingmaterial says Gary. “Wemaintain our brand integrity through coremessaging, stunning product and lifestyle images, and forward planning ourmarketing, advertising and PR. Our SocialMedia and celebrity following are growing at a phenomenal rate.”
Looking back over the course of its history, could the brand have ever predicted the huge success they havemanaged to achieve? “Absolutely; fromthe purity of the natural ingredients, the unrivalledmilling process, the breadth of products and range of vibrant shades to the flawless finish achieved, YoungbloodMineral Cosmetics is in a class of its own,” responds Gary.
Formore information about YoungbloodMineral Cosmetics please call 0845 246 4666 or visit
www.ybskin.co.uk
2014 - The brand launches their ‘Flawless’ campaign, encouraging salons to make flawless skin the national cause for 2014.
At Natural Health magazine’s recent BeautyAwards 2014, the brand wins highly commended within the NaturalMake-Up category.
GUILD NEWS 71
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