business2business
NewBeauty Brand Ambassador
JessicaAlba has been unveiled as Braun’s new Beauty BrandAmbassador.
The Golden Globe-nominated actress will be featured in a new integrated campaign for Braun which will run across TV, print and online channels as well as in- store.
Alessandra Dolfini, Global BraunMarketing Director, comments: "JessicaAlba is a strong, passionate woman and an advocate for others – she is the perfect ambassador to talk about the role beauty and our products play in helping women to feel their best. Braun admires her for her principles, her talents and her ability to juggle a demanding acting career with being a great mum.”
Necker Island exclusive
Developers of the Lava Shells self-heatingmassage tool have collaborated withAromatherapyAssociates to introduce an exclusive new body treatment for guests of Bali Leha Spa on Sir Richard Branson's Necker Island.
Lava Shell IntensiveMuscle Recoverymassage is a deeply restorative treatment designed for tight, stressed and achingmuscles, using a combination of heat and ice Lava Shell therapy, Swedish and cross muscle fibremassage techniques andAromatherapy Associates’ therapeutic grade essential oils.
Necker Island’s SpaManager,Virgin Limited Edition, Helen Cain says: “We are delighted to be launching an exciting new treatment for our guests that combines the therapeutic effects of AromatherapyAssociates and Lava
Shells.This is the perfect treatment for our guests who are looking for immediate deep stress relief fromtheir busy lives and we believe it will be particularly welcome after long haul travel.”
Leading Spas support
professional registers Cardiff’s Laguna Spa inWales, Blythswood Square in Glasgow, London’s Urban Retreat and Natural Beauty in Lisburn have been announced as the first establishments in their respective countries to get their staff registered with Habia’s new professional registers for the Beauty, Nails and Spa industries.
The Registers have been developed to help raise professional and quality standards as well as boost consumer confidence. Each of the voluntary registers are accessible to the general public so they can identify industry professionals who havemet a range of criteria which has been developed by an independent technical group and Habia’s expert forums.
Richard Lambert, Sales andMarketing Director Habia told GN: “The news of these four exemplar organisations becoming the first in their respective countries to add their staff to the Registers is extremely welcome. Registration of staff shows commitment to advancing our industries as well as staff development.”
News in
Brief Organic demand on
the increase Rising concerns for health and safety, increasing green consciousness and growing consumer's awareness about the hazards in synthetic chemicals are said to have fuelled the demand for organic personal care products, according to recent research.
The study, Organic Personal Care ProductsMarket - Global Industry Analysis, Size, Share, Growth,Trends And Forecast, 2012 – 2018, analysed the globalmarket, including the UK, focussing on different organic products including skin care, cosmetics and hair care.
Make-up on Ice
RenéMetcalfe,Make-up Designer for Dancing on Ice and her teamofmake- up artists usedMistairAirbrushMake- up and StageLine ProfessionalMake-up on the celebrity contestants and their pro skater partners to create a flawless and natural finish.
Hermost commonly used products include StageLine Professional Lipsticks, StageLine Professional Light Eye Shadows,MistairAirbrushMake-up Highlight&Shimmer andMistair AirbrushMake-up.
Swimwear partner
Luxury swimwear designerMelissa Odabash chose Repêchage Biolight™ Brightening Body Corrector to feature alongside her swimwear at the reveal of her latest collection.
Tanning innovations
Bliss has launched its 2014 preview catalogue featuring a brand new selection of the latest UV tanning lotions from Performance Brands Inc., (PBI) in Florida including the ProTan and Fiesta Sun brands.
The catalogue features the latest advancements in bronzing technology, with the fruity new Sweet Pea Passion and Black Cherry Crush including ultra dark bronzing beads for a super dark tan that lasts longer.
The product, which reveals radiant, naturally brighter andmore even toned skin, was gifted to fashion editors, bloggers and stylists, including representatives fromHarper’s Bazaar, Vogue, Glamour, Elle,Allure, OK Magazine, Cosmopolitan, Cosmopolitan for Latinas,Women’s Health,TeenVogue and In Stylemagazines.
Education online
Bio-Therapeutic has launched itsVideo Library, enabling you to access the brand’s forward-thinking education at a time and place convenient to you.
Check out the videos online at
www.bio-therapeutic.com/video
26 GUILD NEWS
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