skin smart the power to believe David Suzuki shares an inspirational story and asks, why not you?
On 2nd February, a group of youngmen fromSeattle walked into theMet Life Stadiumin Rutheford,New Jersey to participate in what most of themdescribed as their dream–Super Bowl XLVIII, the Seattle Seahawks would face the notorious Denver Broncos.
Being the second youngest teamin history to play in the Super Bowl, the Seattle Seahawks were by far the underdog.With weeks of player interviews and analysis leading into the event, it was clear that the Seattle Seahawks were young and less experienced in every way, however, it was equally clear that they were excited, optimistic yet humble, and honoured to have the opportunity to take part in this historical event.
why not us?
To the dismay of Bronco fans around the world, the Seattle Seahawks indeedmade Super Bowl history by defeating the favoured Denver Broncos 43-8, the third largest point spread ever recorded in Super Bowl history and the first Super Bowl Championship for the city of Seattle.
In an interview after the game, Seattle Seahawks quarterback RussellWilson was asked how he felt about his small physical stature and lack of experience as a professional athlete. Russell responded, "I remembermy dad askingme one time, and it's something that has always stuck with me: ‘Why not you, Russ?’You know, why notme?Why notme in the Super Bowl? So in speaking to our football teamearlier in the year, I said, ‘Why not us?Why can't we be there?’
RussellWilson and the Seattle Seahawks proved to the world that the only thing that stands between a person and what they want
in life is the will to try, and the faith to believe that it is possible.Whether you are a sports fan or not, this story is inspiring and reminds us why we havemademany choices in life.
believe in yourself
Experts suggest that for every time you say that you can, there will be no less than ten others that will say that you can’
t.This is not to say that you should not consider friendly advice, only that you should remember three simple words, why notme?Who is it anyway that it so wise to know what is and what is not possible in this world?And why would it seemlogical to adhere to another’s beliefs rather than your own?
A decade ago in the world of skin care, we were told that a proper skin care service could not be done out of the treatment room and in any less time than
90minutes.Today, the fastest growing trend in our culture is convenience and practicality. In the world of skin care, this translates to quickmini services with hand held tools, out of the treatment room, ranging from10-30 minutes. It is essentially the textmessaging of skin care, and it works!As importantly, it addresses the demand of today’s culture.
Four decades ago we were told that a facial could, and would, only be performed with the use of our hands and that technology simply had no place in world of skin care. Today, technology defines skin
care.This is not to say that it has replaced the need for our hands or sense of touch, only that technology has enabled us to achieve amazing skin health, faster and better, the same way technology has championed our culture as a whole.
The underlyingmessage here is to continue to look forward. Be an early adopter of new and better ideas of how to achieve excellence. Evolve your experiences, combine themwith what you know, and open yourmind to limitless possibilities.
tribes
When the Seahawks returned to Seattle, nearly 1million fans took to the streets of Seattle to celebrate the Super Bowl championship that our boys had brought home to
us.The city literally shut down to celebrate, fromschools to
businesses.The contagious energy of comradery and team pride was something that I had never witnessed before inmy life.We were a unified tribe.
What intriguedmemost was howmuch an integral part of the actual teamthat each one of us felt that we
were.To that end, I cannot remember a single interview where one of our boys did not thank the 12thman for their support andmaking the win possible. For those of you who are not familiar of who or what the 12thman is, it is us – the Seahawk fans.We believe that we are part of the team, and it is true, we are!
The interesting part of this entiremovement is that there was no tangible ormonetary gain involved for the
12thman.As amatter of fact, each of us shelled out hundreds of dollars for jerseys, tickets, parties, and taking time off work for ‘our’
games.The point is that we did it because we believed that we could become champions and that we, the 12thman, couldmake a difference. And we did.With purpose and belief, a tribe will form.
your tribe
Relating this to your business, your employees and your clients are your tribe. It is human nature to belong tomany tribes, whether it is amongst family, friends, sports, hobbies, work or businesses that we
frequent.The broader the commonality that brings a tribe together, the larger growth potential the tribe will have.While at the same time, it is usually themore specific and definite commonalities that grow stronger,more loyal,
long-termtribes.The latter is what you are looking for when building your business tribe.
GUILD NEWS 67
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