2014 HOT TO TROT Brazil, Indonesia and the Cook Islands are among those
destinations with plenty of reasons to be cheerful heading into 2014, says Ben Lerwill, who has compiled his list of ‘table toppers’
makers in 2014. Brazil, host of the FIFA World Cup, will clearly be one but with research released in the autumn suggesting that 46% of all British adults who booked a holiday over the past year opted for a package, the big sun-and-sea destinations of the last 12 months are likely to stay front of mind too.
A
AUSTRALASIA/ PACIFIC
Australia was in the sporting spotlight this year thanks to the Lions rugby tour and the current winter Ashes series, and Tourism Australia is going for growth. It has joined forces with Emirates to target the fi fty-plus affl uent Brits’ market, while also signing a £5.4m deal with STA Travel to encourage youth travel. Tourism New Zealand aims to make its mark with a 35% increase in marketing
s the new year beckons, it’s time to look ahead for likely headline-
spend and will make the sporting headlines when it co-hosts (with Australia) the ICC Cricket World Cup in early 2015. Emerging fast as add-ons to a down- under trip are Papua New Guinea, which made a colourful splash at WTM 2013, and the Cook Islands which are gaining profi le for their hospitality and natural beauty and can be easily tagged on to an Australasia trip. For the Cooks success is closely linked to agent training (see page 75). TOURISM TALK
“We’re actively educating frontline sales consultants and will bring Tahitian charm to the UK with our 2014 roadshow. Our focus is on sailing opportunities, promoting our many islands and building twin-centre holidays with North America.” Jane Dawkins, Tahiti Tourisme UK WHERE TO BOOK IT
Austravel offers a 16-day Grand Australian Discovery escorted tour, incorporating Sydney, the Great Barrier Reef and the Red Centre. Priced from £3,545pp. 0808 159 6885;
austravel.com
CARIBBEAN
“Extra fl ight capacity into St Lucia, the Dominican Republic and Antigua bodes well for 2014 and should help keep prices competitive,” says Andy Stark, MD of The Global Travel Group. UK arrival numbers to the region were down 10% in 2012, something attributed in part to rising APD, but 2013 has also seen several countries reporting visitor levels up. Investment continues apace with a buzz expected around new resorts in Barbados, St Vincent & The Grenadines, the Dominican Republic, Jamaica, Cuba, Grenada and Anguilla. The Caribbean Tourism Organisation will fuel momentum through a new training site promoting the individuality and of its destinations. (
caribbeantravelguru.com) TOURISM TALK
“The timely increase in air services by British Airways and Air Europa, plus Thomson’s introduction of its new
14 December 2013
www.sellinglonghaul.com
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