news to use THE NEWS YOU NEED TO KNOW


CARIBBEAN TOURISM ORGANISATION


CAROL HAY UK Manager CTO


Be a Caribbean Guru! The Caribbean Tourism Organisation (CTO) would like to thank those readers who have participated in the many Caribbean events that have taken place throughout 2013. A special thanks is due to agents who


joined the CTO at World Travel Market last month for the launch of our new Caribbean Travel Guru online training programme. And thanks also to those who took part in


the agent training sessions, treasure hunt and Caribbean Street Party. Well done to all of our grand prize winners!


These included Jenny Jackson, Travel PA, and Sue Clutterbuck, Travel Counsellors, who both won a pair of LIAT regional flight tickets. Len Glazer, Departure Zone, won a three- night stay for two at the Sirenis Cocotal Beach Resort Casino & Aquagames, Punta Cana, Dominican Republic; Samantha Shaw, Virgin Holidays, won a three-night stay for two at the new Breathless Punta Cana Resort & Spa, Dominican Republic; and Karen Brooks, Travel PA, won a seven-night holiday to Puerto Rico, including flights, transfers and accommodation at the Wyndham Grand Rio Mar Beach Resort & Spa, El Conquistador Resort & Las Casitas Village and Hotel Miramar.


Learn all about the CTO’s partners Log on to www.caribbeantravelguru.com and register to join Caribbean Travel Guru. Complete the CTO’s three training modules and work through programmes from the following CTO members: Caribbean Airlines; Carnival Cruise Lines; AM Resorts; Biras Creek Resort, Virgin Gorda, British Virgin Islands; Nisbet Plantation Beach Club, Nevis; Oil Nut Bay,Virgin Gorda, British Virgin Islands; Ottley’s Plantation Inn, St. Kitts; Sandals & Beaches Resorts; The Reefs Hotel & Club, Bermuda; True Blue Bay Boutique Resort, Grenada; Windjammer Landing, Saint Lucia; and Grenada, Jamaica and Saint Lucia. For more information contact Ann-Marie Brooks on 020 8948 0057 or email abrooks@ caribtourism.com


KZN wants exceptional dedicated sellers


BY STEVE HARTRIDGE AN itinerary packaging guide for agents is part of an expanded trade training programme put


together by Tourism


KwaZulu-Natal (KZN), South Africa. The Exceptional Guide to Packaging


KwaZulu-Natal is in response to research that revealed the province is known largely for its battlefields – but that there is


limited knowledge of other tourism


experiences on offer. Focusing on six areas – Zulu, Adventure, Beaches, Heritage, Trade and Family – the guide will form part of an overall training project designed to arm agents with the necessary


tools to proactively sell


itineraries that highlight the best of the destination, said Tourism KwaZulu-Natal Chief Executive Ndabo Khoza. It will be supported by trade initiatives including interactive workshops and an annual educational visit. Khoza added: “In 2014 we will be


looking to cement our position as a destination of diversity. The breadth of our offering means we can support many different audience groups with very


different travelling needs. Our market research highlighted a gap in the current training programme. Agents were calling for more diversity to help them sell more KZN and we have done our utmost to answer that need. “The Exceptional Guide to Packaging


KwaZulu-Natal is designed to support front-line agents with the means to


US provides plenty of adventures coast to coast


CHARLEY Boorman’s latest motorcycle odyssey – this time around the USA – continues on Channel 5 this month. The series sees the presenter once again teaming up with director Russ Malkin and crew on a 5,000-mile cross- country mission that took them from Hawaii to New England to Alaska and many other states in-between. Featured pieces in Charley Boorman’s


USA Adventure include Charley building and spending the night in a quinzee (snow cave), riding out with EagleRider down the US’s eastern seaboard, hitting


a fierce lightning storm in New Mexico, swapping their motorbikes for land yachts in the Nevada desert and re-creating some of the moments from Easy Rider on California's Pacific Coast Highway. Boorman said: “It was fantastic to take a trip down memory lane and re-visit the place where my dad’s film Deliverance was made, and to meet the famous banjo player!"


Boorman’s two previous extreme


adventure series were filmed in Canada and South Africa. extremefrontiers.co.uk; discoveramerica.com


Garuda flying high


BY STEVE HARTRIDGE GARUDA International will begin its new London-Jakarta service next year well placed to enhance a reputation that is enjoying something of a makeover, said Erik Meijer, the airline’s EVP Marketing & Sales. “It’s no secret that at the turn of the


century the airline had a poor reputation, but in recent years we have taken tremendous strides and have transformed ourselves into one of the world’s top-rated airlines,” he said. A string of recent awards for the airline include Skytrax’s


‘Most


Contact: Caribbean Tourism Organisation 22 The Quadrant, Richmond, Surrey, TW9 1BP Tel: 020 8948 0057 Fax: 020 8948 0067 caribbean.co.uk or onecaribbean.org


Charley Boorman on the Bonneville Salt Flats, Utah


www.sellinglonghaul.com


Improved Airline’ in 2010, and, in 2012 Best Economy Class and Best Economy Seats (also by Skytrax). The three-times-a week, non-stop Heathrow-Jakarta service will launch on May 29 with introductory rates for return Economy class bookings that depart before July 1 2014 on sale from £576 for flights to Jakarta and £556 and £948 for onward flights to Bali and Sydney respectively. garudaindonesia.co.uk


effectively sell the destination, educating them, and in turn consumers, on our flexibility and choice,” said Khoza.


To become a “genuine and more attractive beach destination” KZN had to attract investors to build an all-inclusive beach resort and options were currently being discussed for one of many pristine beaches north of Durban. zulu.org.za


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