news to use DECEMBER 2013
Get all right with Jamaica’s new brand
JAMAICA wants to promote itself as ‘more of a feeling than a holiday destination’ with its new ‘Get All Right’ brand campaign. The campaign replaces the previous
10-year-old ‘Jamaica – Once You Go You Know’ epithet and is designed to reflect Jamaica’s ‘edgy’ tone. It is supported by
W&O keeps on trucking LUXURY travel specialist Western &
Oriental has launched its new Far East programme for 2014 – a collection of holidays, experience-led journeys and suggested itineraries for families and couples. Prices start from £1,149 pp, for seven nights at the Aava Resort & Spa, Thailand, including flights.
a creative
collection of photography to be used in digital, TV and print advertising. Images showcase the destination’s natural attractions, cultural appeal, range of activities and opportunities for romance and eating out. Director of Tourism for the Jamaica
Tourist Board, John Lynch, said: “The whole world can be feeling down, governments may be shut, recession may be hitting and there may be political upheaval but when you arrive in Jamaica you find suddenly everything is alright. We wanted to capture that feeling in our new branding and believe it
will help
develop our sales to the next level.” He said he was “very optimistic” about the UK market with growth reported since May this year after over two years of modest decline.
TUI,
Thomas Cook, Virgin and British Airways have all
committed to the
island for the coming season with TUI adding a fifth weekly flight for 2014.
visitjamaica.com
Bali’
A ‘stay three nights pay for two’ or ‘stay six nights pay for four’ special is on offer at The Amala, Bali, until December 20 and January 10-April 30. The programme also includes new truck safaris in Thailand, a Cambodia in Style journey and an ‘Inspirational package.
throughout the brochure there are
New Bermuda body will ‘reclaim’ tourism strategy
BY STEVE HARTRIDGE BERMUDA is putting together a new tourism body that will set the island on a stronger path for visitor growth and see it working more effectively with industry partners, said the organisation’s chairman. “It is time for Bermuda to take the next
step and come up with fresher ideas and new partnerships that we can pursue without delay and interference from the politicians,”
said the new Bermuda
Tourism Authority’s (BTA) David Dodwell, who also owns one of the island’s leading properties, The Reefs. The BTA board will be filled by key
tourism players and the organisation would be staffed and ready for operations by the end of March 2014, said Dodwell. “Governments and politicians come and
go, but it is those of us who are working in tourism on the island who are better placed to consider and implement long- term solutions,” he said.
IN BRIEF A Luxury Link to luxury: The Luxury
Link Travel Group, which offers ‘ultra- exclusive getaways’ at discounts of up to 65%, has launched its award-winning travel website in the UK. Established in the US since 1997, the website is targeted at consumers although it is also a useful source of net rates for agents.
luxurylink.co.uk
Malaysian ambassadors: Tourism
Malaysia has created a Student Ambassadors Programme which sees 20 students representing every geographical area in the UK and Ireland. They volunteer to help the three tour operator partners already signed up (STA, Travelplack and Emerald). There are 15,000 Malaysian students in the UK.
tourismmalaysia.gov.my
Great Lakes on the web: The Great
Lakes USA region is launching a new website with more interactive elements for both the travel trade and consumers. It also highlights the 110 UK tour operators featuring the region and will include different types of itineraries from city breaks to 14-night tours.
greatlakesusa.co.uk
Landmark museum for Panama: Frank
Geary’s Biodiversity Museum will open in Panama City in 2014. It will showcase the geological importance of Panama and its unique tropical flora and fauna. Next year will also see the opening of Panama City’s metro system and celebrations around the 100-year anniversary of the Panama Canal.
visitpanama.com
Dodwell added that Bermuda needed
to increase investment in its hospitality sector, particularly hotel inventory. Also on the agenda were fresh initiatives such as attracting celebrity chefs to the island, to put Bermuda on the gourmet map and discussing the merits of
all-inclusive
resorts, which Bermuda lacks. The BTA will create a ‘Products and Experiences’
division “to ensure that
Bermuda has the correct range of products and activities”. Getting this right is crucial, said Dodwell
“because Bermuda will never be successful on price…it can only succeed on the richness of the experiences it offers and the value for money it provides”. A new slogan, ‘Beauty of Life’, will be used in promotions and a new national Tourism Plan will push five key themes: Historic St George’s (pictured) Hamilton, South Shore, Dockyard and ‘The Water Around Us’.
bermudatourism.com
insider travel tips such as where to spot a rare pink dolphin (at the Aava).
wandotravel.com
Travel takes on new responsibilities THE World Responsible
To inspire agents,
Tourism
Awards marked their 10th anniversary at World Travel Market by doling out several gongs as part of the trade show’s World Responsible Tourism Day. TUI Nederland (part of TUI Travel
PLC), a market leader in the Dutch tourism sector, was the Overall Winner, for its work in particular
child protection, in its ‘Say NO to child sex
tourism in the Northeast of Brazil’ project. Among other winners was the Nam Nern Night Safari in Laos, which came tops in the Best for Responsible Wildlife Experiences category. The safari has been designed to support the conservation of tigers and their prey by placing a monetary value on tigers and other wildlife for local people. Each reported sighting of wildlife by
a tourist results in a financial reward for the villagers.
responsibletravel.com/awards
www.sellinglonghaul.com
December 2013 11
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80