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Philippines pledges to keep on having fun
BY STEVE HARTRIDGE THE largest-ever delegation from the Philippines travelled to World Travel Market last month with a host of positive messages for the UK trade about tourism prospects in 2014 and buoyed by the re-introduction of Philippine Airlines’ direct flights from Heathrow after a 15-year hiatus. However, any optimism about a boost in
tourism numbers and a new footing for tourism promotion was put on the backburner by Typhoon Haiyan, which, as the Philippines team were leaving London, left a trail of destruction through a large central band of a country comprised of thousands of islands. Speaking on the morning (November 4) that Philippine Airlines’ first flight from Manila
landed in London, Ramon R
Jimenez, the Secretary, Department of Tourism, said: “We are in London in force to show the world we are now a serious tourism player, with a direct link between the countries and with new and emerging tourism destinations of our own.” The Philippine presence at WTM was about twice the size – and covered almost double the floor space – than last year. Among those destinations in London
Broadmoor branches out in Colorado
BY ALAN ORBELL AMERICA’S longest-running hotel, the five-star 575-room Broadmoor
in
Colorado Springs, Colorado is under new ownership and adding three floors. The hotel, with three golf courses and 19 restaurants, is adding ‘The Play’ which includes six bowling lanes. Renovation works have also been carried out on the hotel’s Emerald Valley Ranch, some eight miles away. The range offers 10 five-star cabins. and combined Broadmoor/Emerald Valley packages are available. A second retreat is being built, The
Cloud, on top of Cheyenne Mountain, due to open late 2014.
broadmoor.com
were ALMASOR (Albay, Masbate,
Sorsogon), Palawan, Cebu, Bohol, Boracay, Davao, and Northern Philippines (Baguio, Banaue, and Clark). The Secretary said the Philippines, made up of over 7000 islands, was ideally positioned to capitalise on the growing trend for adventure and ‘ecologically- friendly’ experiences. “The age of going overseas where seeing a Royal
temple is the main highlight is over. Now travellers want to
see and do things, becoming involved with local communities, do things that locals do and push their own margins of self-rediscovery,” he said. Hotels on the main islands visited by
tourists, such as Boracay, Cebu, Bohol and Luzon – where Manilla and Tagatay are located – were left mostly unscathed by Typhoon Haiyan. Philippine Airlines flies direct between Heathrow and Manila five times a week from Terminal Four.
philippineairlines.com
Colombia’s invitation to feel the magic
BY JULIE BAXTER COLOMBIA’S tourism industry aims to broaden knowledge of its destination and extend visitor expectations with a new ‘Magical Realism’ campaign. Drawing on the works of leading Gabriel
Colombian writer, ONE&ONLY MAKES FIRST FORAY INTO AUSTRALIA
ONE&ONLY Resorts, part of Kerzner International Holdings Limited, will assume management of Hayman Island, in the heart of Australia’s Great Barrier Reef, in April 2014 as the luxury resort nears the end of a multi-million dollar refurbishment. One&Only says it will ‘present a number of unique guest experiences, enhanced accommodation, culinary
new options and signature
One&Only service.” New Hayman rooms and suites will be introduced, featuring ocean and lagoon rooms. The upgrades will be completed by next July. Hayman’s current owners, Mulpha Australia, will continue to maintain full ownership of the island and the resort.
hayman.com.au
Márquez, and stressing the ‘magical qualities’ of a trip to Colombia, the campaign seeks to broaden perceptions of what’s on offer in the destination. Vice Minister of Tourism, Sandra
Howard Taylor, said: “In recent years we have worked hard to stress what we’ve done to take care of security issues. Now we need to move traveller thinking on and get across the amazing experience we offer.” Howard
Taylor said 25,000 UK
travellers visited Colombia last year. She highlighted adventure, eco and diving as key emerging products with bird-watching and cruise already showing strong demand. Thomson Holidays includes five cruise itineraries which call at Cartagena.
colombia.travel
García
12 December 2013
www.sellinglonghaul.com
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