NEW ZEALAND FACTFILE
MEANWHILE... IN BRAZIL
As the World Cup kicked off in Brazil last week, we take a closer look at the country’s rapidly growing free-to-play games market
CONSOLE gaming in Brazil remains hugely expensive and has paved the way for mobile to become the most popular platform in the country. Smartphone and tablet games like Candy Crush Saga now account for over 40 per cent of the entire Brazilian games market’s revenue and has become the most lucrative area in the digital sector. But another area experiencing particular growth in recent months has been free-to-play. A report by analyst
Interpret found that of the 51.5m Brazilian gamers aged between 13 and 65 – 17.2m of these played F2P titles – a 20 per cent year-on-year rise. Interpret values
the Brazil’s F2P market for the full year
at $470m (£279m) with the lionshare being generated by in-game purchases.
www.mcvuk.com
49
June 20th 2014
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