FACTFILE NEW ZEALAND Sponsored by Wholesaler and distributor of video games, consoles and accessories INTERNATIONAL FACTFILE: NEW ZEALAND
Population: 4,537,081 Capital City: Wellington Currency: New Zealand dollar GDP (Per Capita): $40,481
KEY RETAILERS Dick Smith Electronics, EB Games (GameStop), Harvey Norman, JB Hi- Fi, Kmart, Noel Leeming, The Good Guys
KEY DISTRIBUTORS All Interactive, Gamewizz, QV Software, Tuff Kat
TOP DEVELOPERS Binary Star, Boolba Labs, CerebralFix, Custard Square, Gameloft, Grinding Gear Games, Launching Pad Games, Ninja Kiwi, Pik Pok, Runawayplay, Sidhe Interactive, Stickmen Studios
NOTABLE GAMES FIRMS WITH A LOCAL OFFICE EA, Microsoft
NEW Zealand is similar to the UK in that its digital sales overtook traditional retail sales last year. The latest research from the Interactive Games & Entertainment Association (IGEA) found that New Zealanders are increasingly buying their video games digitally as the sector generated $NZD162m (£84m) last year alone and accounted for 50 per cent of the entire spend in the market. But strong support for retail remains as sales of physical games totalled NZD$133 (£69m) throughout the whole of 2013. “We’re seeing more New
Zealanders consume games across a variety of consoles and mobile devices,” said Mark Goodacre,
June 20th 2014
New Zealand director at IGEA. “It is encouraging to
Digital games
generated £84m last year and accounted for 50 per cent of the entire market spend.
see traditional retail sales are strongly supported by consumers choosing to purchase video games content both online and offline. The interactive games industry is continuing to evolve as consumers of all ages and backgrounds continue to play games at home and on-the-go and we expect sales figures to reflect this change in the market.”
A closer look at the market reveals mobile games
accounted for more than half of the spend on digital coming in at NZD$92m. In fact, figures from the IGEA
report indicate that consumers spend more than twice on in-game transactions compared to up-front mobile game purchases.
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