INSIDER’S GUIDE
DIRECTORY
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INSIDER’S GUIDE DIBBZ WHO?
Specialism: Advertising Location:
49 Queen Victoria Street, London, EC4N 4SA
Contact: T: 07799760970 W:
www.dibbz.co E:
contact@dibbz.co
Dibbz’ COO Elliot Sochall and CEO Nick Slater on the firm’s approach to in-app advertising
Tell us about your company. Elliot Sochall: Dibbz is a new ad network technology that introduces real rewards into apps and games. We operate in a completely different way to existing traditional networks; instead of serving banners or interstitials that promote a brand, we give users rewards at the right moments such as giving a £5 Amazon voucher when you get a high score.
How did you come up with the concept? Nick Slater: Banner ads in the apps and games we were using were driving us crazy - they can ruin an experience by being obtrusive. It’s no secret - people hate ads, but they love rewards. We spotted an opportunity to build a new format that was non-interruptive and increased retention in app experiences.
Amiqus
.....................................................................................www.amiqus.com Arm
...................................................................www.malideveloper.arm.com Epic Games
.....................................................................www.epicgames.com Eutechnyx
...................................................www.eutechnyx.com/ididithere Sheffield Hallam University
..........................www.shu.ac.uk/prospectus Testronic
......................................................................www.testroniclabs.com University of Hull ........................................................................
www.hull.ac.uk Vicon
.............................................................................................www.vicon.com
To be included in the Develop Directory (which appears every month in Develop and every week in MCV) contact
alex.boucher@
intentmedia.co.uk.
All subscription requests should go to
mcv.subscriptions@
c-cms.com www.mcvuk.com 47
What is your biggest success so far? ES: Landing the biggest multiplayer game on the Play Store. 2 Player Reactor was definitely a huge win for us.
How do you ensure that Dibbz is engaging but not intrusive? NS: We’ve placed significant focus on designing a format that’s unobtrusive to users. A reward notification will only appear during a natural break in action, and if a user doesn’t want to engage, it will disappear.
It won’t be long until the average person spends more time using apps than watching TV. Elliot Sochall, Dibbz
Why do brands use Dibbz? What ones have you worked with to date? ES: Brands are really starting to understand that there’s a paradigm shift they need to get behind if they want to engage users effectively. It’s not going to be long before the average person spends more time using apps than they do watching TV, and in apps there’s countless opportunities to engage users contextually versus the ‘one-size fits all’ approach that traditional advertising has adopted.
WANT TO FEATURE YOUR COMPANY IN INSIDER’S GUIDE?
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June 20th 2014
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