PICKLIVE
Picklive: Sports- betting fusion
Picklive has an ambitious vision: to change the sports betting and online gaming landscape by creating a totally new genre. Matt Broughton investigates.
Picklive’s David Galan
from a sports-related betting product.” So says Picklive CEO, David Galan. He believes that the future of betting on sport is all about ‘gamification’ and player engagement… “providing an entertaining and social experience for a player that is centred on the sport they are watching live. This experience is to be delivered as a second-screen experience.” Picklive is a real-money game of fantasy football which only lasts for the duration of one match. It is delivered ‘online poker’ style, in that you choose a room to play in where you can control the stake and number of players you are playing against. You are competing against the other players in your room where each player has an online persona, and ‘socialising’ while you’re watching the game together is all part of the Picklive experience. Galan explains: “The idea is that there is nothing
“P
more natural than watching a game of football with your mates and betting on the game is all part of that process. Picklive wants to give you a betting and social experience that lasts throughout the whole game, which makes it a very different proposition to a
icklive starts from the premise that sports betting industry has not really innovated in recent years and hasn’t kept up with the change in what players want
fixed odds bet where you just place your bet and come back after the game. With Picklive the player is kept ‘captive and engaged’ on the Picklive second screen for the full 90 minutes of a game.”
HISTORY
Picklive was originally formed as a spin-off of a London based digital agency. Picklive was acquired by the current senior management team, David Galan and Kfir Kugler in July 2012. David and Kfir were from an online gaming background and viewed Picklive as an extremely unique piece of technology
across many sports such as cricket, golf and motor racing”
“The concept works
with massive commercial opportunity which had not yet been exploited or developed. David’s background was originally in investment banking, after which he became CEO of the football pools prediction product, Soccer Millionaire. Kfir has been in online gaming since the beginning of the industry, starting at Empire Online and then transferring to Party Gaming after the acquisition. At Party Gaming Kfir performed various roles, including Head of Latin America. Both David and Kfir passionately believe that player behaviour has shifted towards seeing online betting and gaming as entertainment and ‘gamification’ is part of that process. They see Picklive as the vehicle through which to bring these
58 JUNE 2013
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