G2E ASIA
prefer the opportunity to win bigger prizes,” reveals Michalko. Having analyzed the market and local player habits, the Las Vegas- based company released several themes in tune with the Asian mindset. Latest releases include new titles from the
MegaJackpots Game Changer range. For the first time at the G2E, the company launched linked machine products (in the previous years the focus was principally on
standalone machines). Tailored for this market are Great Zodiac Race bonus game, plus Pearl Dragon. The company migrated to more linked products (a progressive jackpot across a number of machines) in response to this trend across markets in Asia. On the systems side, Service Window was the most compelling device among the casino applications presented by IGT. A tool for operators to track both machine and table sales, essentially the product enables venues to deliver a digital menu of information and concierge services directly to slot players. From the Service Window pop-up window on the machine, players can order a
drinks from their seat, or book tickets to non- gaming attractions, for example. Michalko claims casinos want to keep players in their chairs as operators only make money while they are seated in front of the machine. The system has already been rolled out in jurisdictions such as Vietnam.
Zitro: G2E Asia a great success The number one name in video bingo, Zitro,
proclaimed G2E Asia a great success, garnering praise from visitors for their vision and originality. Zitro’s Executive Vice President
38 JUNE 2013
say that twelve months on, we got to see the fruits of our labor: the games from that studio are on the stand today and they have been approved to go out in all Asia regions.”
International, James Boje, said: “Our staging at G2E Asia has positioned us within the top companies regarding global acknowledgement and reinforces our steps in accordance with the company’s international expansion strategy.” The stars of the show at G2E Asia were
Zitro’s next-generation platforms, Bluewave and Blackwave, and their quirky, eye-catching characters and themes on the bingo games themselves. Tony The Lobster, Free Bingo, Stiffany’s, Bingo Story, White Glove, Last Bingo in Paris, Bingo Dreams, Da Vinci Secret, Powermanía Bonus, Fishmania, Powermania Black Bonus, Jerry en el País del Bingo, Wild Rocks Multibonus, La Reina del Bingo, Spin Bingo, Jaguar Bingo, Jerrynstein, Caperucita Roja, Rabbitmania and Hey Tiki are many of the games which have made Zitro’s presence at G2E Asia an event which has not gone unnoticed.
Bally: The Reel Formula The extensive line-up of games unveiled by
Bally Technologies at G2E Asia 2013 indicate a games provider embarking an aggressive push to broaden its presence in the region through innovative content and cabinets. Only a few months ago the organization cemented a partnership arrangement with reputed content producer High 5 Games to develop more titles for traditional and digital platforms. Additionally Bally Technologies managing director Kurt Gissane revealed that over 12 months the company started its own Asia-specific game-making studio to develop content for the Asia Pacific region. “We are proud to
The selection was dizzying. Dozens of titles were presented at the three-day show, the majority of themes stylized in Oriental symbolism and graphics. “Asia is a highly competitive market so you have to be locally focused. The model of transferring a game built for another market then brought to Asia does not work,” explains Gissane. He adds, “It’s why we made a big investment in making sure we have a local studio, with local resources and teams dedicated to the region.” Asian players are also one of the most experienced gamblers in the world, he says, a type that knows what he or she wants out of a game, another reason it’s essential to conceive concepts attuned to their mindset. From the library of titles launched for the
region, Zhi Nu led the selection, a progressive jackpot based on the Chinese folk classic starring the cloud-surfing goddess Zhi Nu and her mortal companion Niu Lang. The theme is the backdrop of the 5-reel slot showcased on Bally’s latest innovation, the Pro Series V32 cabinet.
But the stand out machines that also drew
attention at the show were concepts fused with global powerhouse names, including the Michael Jackson slots, which can already be seen at high-profile operators such as the Wynn Macau.
CPS: High quality money handling solutions
Crane Payment Solutions celebrated another
successful G2E Asia, with opportunities for the company to meet with customers from the region and showcase its range of high quality money handling solutions. Top of the bill at the show was the CashCode one bill validator, complete with oneCheck and high-capacity cashboxes. oneCheck is an asset reporting and tracking cashbox management solution for both bills and tickets, offering dispute resolution at the press of the button, as well as CAPR (Cash Audit and Performance
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