LATINO AMERICA
Peru Gaming Show will be the “event of the year”
Less than two 3 months to go before the start of the 11th edition of the Peru Gaming Show, the organizers have announced the sale of all space in the initial plan of the show, and currently they are preparing additional space to meet the demand. The original plan had 4,200 m2 which had increased by 20% in relation to the expo last year. This year the Peru Gaming Show will be held on 14 and 15 August at the Jockey Exhibition Center in Lima. Rubén Solórzano, General Manager of Affiliated Marketing
Rubén Solórzano y Joe Lopez
Agosto en el Centro de Exposiciones Jockey, Lima. Rubén Solórzano, Gerente General de Affiliated Marketing
Group, organizadores del evento, dijo: “Afortunadamente, el Centro de Exposiciones Jockey, nuestro anfitrión durante los últimos tres años, dispone de más de 50,000 m2, si se modifica y añade otras áreas”. Solórzano dijo estar muy satisfecho con el abrumador respaldo que recibe la feria de parte de la industria de juegos, tanto de proveedores como operadores. Desde que asumieron la representación del show en el 2011, AMG ha desplegado sus mayores esfuerzos para promover el show en todas las regiones del Perú, y Solórzano y su staff, viajan personalmente a muchas provincias del país, visitando pequeños y grandes operadores con el fin de asegurar así su participación en la feria. Solórzano manifestó, “no nos basta solo con enviar correos electrónicos y hacer publicaciones para que todo el mundo sepa que existimos”. Si queremos ser realmente un “show para el Perú”, entonces debemos llegar a todos los operadores, no sólo a los grandes que se encuentran en Lima”. El CEO de la empresa, Joe Lopez, añadió: “Ampliaremos el
espacio cuanto sea necesario para poder acomodar a todos los interesados en exponerse y tener presencia en el mercado peruano de juegos. Debido al éxito que tuvieron nuestros expositores el año pasado, muchos de ellos han solicitado que ampliemos sus espacios. Además, muchos nuevos proveedores se están dando cuenta del enorme potencial de América Latina y especialmente del Perú, que cuenta con más de 700 salas tragamonedas operando en todo el país. Es más, el ser una feria internacional nos permite calificar para la importación temporal de productos, sin que nuestros expositores tengan que pasar por el tedioso proceso de homologación y el pago de costosas tarifas. El PGS es una excelente forma para los expositores de probar el mercado y la respuesta que tienen sus productos, antes de hacer interminables y costosas inversiones.”
Group, organisers of the event, said: “Fortunately, the Jockey Exhibition Center, our host for the past three years, has more than 50,000 m2, so it can modify and add other areas to our space”. Solórzano said he was very pleased with the overwhelming support that the fair receives from the industry, both from suppliers and operators. Since taking over the representation of the show in 2011, AMG has made great efforts to promote the show in all the regions of the Peru. Solórzano and his staff travel personally to many provinces in Peru’s interior, visiting small and large operators in order to ensure their participation in the event. Solórzano added, “We don’t only send emails and place advertising, we make sure that everyone knows we exist. If we want to really be a “show for Peru” then we must reach all the operators, not only the big companies that are found in Lima”.
AMG CEO, Joe Lopez, added: “We expand space as
necessary to accommodate all those interested in exhibiting and having a presence in the Peruvian gaming market. Due to the success our exhibitors had last year, many of them have requested that we enlarge their spaces. In addition, many new providers are realizing the enormous potential of Latin America and especially Peru, which has more than 700 slot machine operations throughout the country. Moreover, being an international trade expo the Government permits us to qualify for temporary importation of products, and this helps our exhibitors who do not have to go through the tedious process of homologation with costly fees. The PGS is a great way for exhibitors to test the market and the response to their products before making lengthy and expensive investments.”
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