Chimpanzee nutrition aims to satisfy the UK’s active Ape-tite
Czech Republic-based energy brand Chimpanzee is pitched at the outdoors and active markets By Jonathon Harker
THE ORGANIC-ingredient-boasting firm showcased its energy drink and bars range to the Outdoors Show and London Bike Show attendees in January. The natural energy bar range comes in
three flavours: raisin and walnut, dates and chocolate and apricot. The bars use a mix of complex carbohydrates, plus high fibre and protein content to boost energy. Chimpanzee’s Gunpowder energy drink contains a formula of high molecular weight complex carbs, ten times more hypotonic than glucose, fortified with sodium, potassium, magnesium and calcium. According to the brand, the natural ingredients provide clean and natural performance for energy, hydration and fast muscle recovery. No artificial sweeteners, colours or flavours are used in Chimpanzee foods. The Chimpanzee range is available to
SplashMaps launches bespoke fabric map offering at ExCeL show By Jonathon Harker
WE’VE HAD paper maps, virtual maps via GPS computers and smartphones, but now consumers can purchase maps printed on fabric, via SplashMaps. The company, which was showing its
wares at ExCeL’s Outdoor Show in January, specialises in maps that are waterproof, washable and wearable on high performance fabrics. These lightweight offerings don’t run out of battery (à la GPS or smartphones) or get soggy, unlike paper map formats. The customisable offerings can cover the exact routes or regions that the customer wants. Standard offerings from SplashMaps include six of Britain’s national parks, available in April. SplashMaps MD David Overton explained: “We’re not just printing existing maps on fabric, but creating totally new, original map products that are so flexible we can adapt them to any needs. Because we’re combining data from Ordnance
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Survey and OpenStreetMap digitally, we can pick and choose the content depending on the map’s end use, so we’re not restricted to the ‘normal’ look of a paper map anymore. For example, our research shows mountain bikers
“We’re printing totally new original maps that are so
flexible we can adapt them to any needs.”
David Overton, SplashMaps
and walkers prefer a scale between the two normally used on paper maps, so our initial UK maps are 1:40000 and our first batch covers the New Forest.” www.splashmaps.net