iceBike* is of course primarily focused on new season launches, but has also proved popular with retail in recent years thanks to the seminars schedule, which once again draws on the retail experience of long-term US bike market analyst Jay Townley and retail guru Mercedes Ross, who is profiled earlier in this very magazine. Both speakers will give timetabled talks, but are often happy to take questions post session from retailers large or small on how to improve their business. Back to product and Giro’s Taylor Phinney
collaboration shoe, the Empire, is a must see, as is the Aaron Gwin developed jacket and much expanded women’s specific range. Meanwhile, Bell remains devoted to
protecting heads, with the new Super (Enduro/trail helmet with integrated GoPro mount) and Full 9 (new DH model, based on popular moto helmet, the Moto 9, developed with Aaron Gwin) both being shown to visitors for the first time. If you hadn’t spotted them already in
BikeBiz’s new products pages or at the London Bike Show, Thule has gone into luggage, more specifically backpacks for outdoorsy types. Weather proofed and stacked with compartments for laptops, padded areas for glasses and phones and compression straps among other features, Thule has come straight to market with some highly functional packs in varying sizes.
Demonstrations will also be available on the
GoPro stand, with the flagship Hero 3 and its ‘cinema quality’ resolution and high frame rate open to tests by dealers interested in helmet cams. Experts from the firm will be in attendance to discuss full App/wifi functionality, among other new developments. Those are just a few sneak peaks Madison has passed on, though dealers can also expect
Chariot, BoBike and MuleBar will all
feature at iceBike* having signed fresh distribution
agreements with Madison.
new brand launches, including exhibitions on the Chariot, BoBike and MuleBar brands, each of which has just inked fresh distribution agreements with Madison. iceBike* attendees will receive exclusive
access to a huge variety of show offers and pre orders, which are only open to trade visitors. Many of these offers are not to be repeated, so sign up now at www.icebike.co.uk/register
Thule has got into the luggage sector, with backpacks for outdoorsy types
Cervelo will be among the brands supplying swanky kit to MK