Sponsored by ELECTRIC BIKES EZ Rider launches at ExCeL
Chelmsford company currently exploring options for its route to market By Jonathon Harker
ALSO EXHIBITING at the London Bike Show, new electric bike brand EZ Rider was probably the youngest company exhibiting at the event. At just three months old, the firm is still looking at the retailing and distribution options available for its route to market. The company behind the new brand
has years of experience in batteries, motors and other e-mobility paraphernalia having come from a wheelchair manufacturing background.
The Chelmsford-based EZ Rider specs the bikes, which are then made in the Far East, with the entry-level model just under the key £1k level at £995, riding up to a still modest £1,295.
“We’re open minded about distribution.” EZ Riders spokesperson
Featuring brushless motors and lithium batteries, the range currently covers three models; front basket and rear carrier bearing EMilli and the more sporty models EGiga and Emega, the latter sporting front and rear suspension, the former front suspension only. Both have front and rear disc brakes and internal cable routing. The firm told BikeBiz: “We’re open minded about distribution and retailing and we’re currently exploring various routes to market.”
enquiries@ezriders.co.uk
NEWS IN BRIEF Andy Butler joins EBC
Andy Butler has been recruited by the Electric Bike Corporation (EBC) as a sales agent covering the South and South Wales. Butler has been in the industry for over 25 years. He said: “EBC is clearly leading the way when it comes to ebikes. Its brands, technical support and marketing make it the ideal partner for any serious IBD. I’ve also known Rick and Paul for several years and I’m looking forward to working with them and taking EBC to the next exciting chapter of its development.” For more information email
info@electricbikescorporation.co.uk or call 01926 437700.
Taipei Cycle electrifies
D&I Awards For the second year of Taipei Cycle Show’s D&I Awards it will be adding a category for light electric vehicles (LEVs) incuding electric bikes. The new set joins the complete bicycles, bicycle components, clothing and equipment and accessories categories. More details at
www.taipeicycle.com.tw
Pedego gears up for UK market
FOUR YEAR old US electric bike brand Pedego has its sights trained on the UK with its range of California-style beach cruisers. Just over a year ago the firm set up its European headquarters in the UK, while it made its Eurobike debut last summer. The European HQ told
BikeBiz that it has five dealers currently in place in the UK, adding that the bikes have been tailored to the UK consumer and local specs of the market. According to the brand,
Pedego’s charismatic styling and colour range are among the key reasons behind its appeal – ‘options not previously available to European bikers’. Each Pedego is equipped with a 250 Watt motor, and at least a 25-mile range
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(potentially up to 40 miles with a battery upgrade). Front and rear disc brakes come as standard, as do mudguards, a wide selection of tyres and a wide range of colours too. The firm recently scored a PR coup when ex-captain of the Enterprise William Shatner (aka Star Trek’s James T Kirk) posed with his wife on a pair of new Pedego Interceptors.
Alongside the Interceptor,
Pedego offers rides for commuters, cruisers (step through and classic), and tandems, as well as a range of accessories like bike baskets. Currently the bike is available across Europe in Portugal, Norway, Switzerland, France, Spain, Germany, Italy, Iceland and Holland.
ask@pedegoeurope.com Haibike arrives in UK
RALEIGH’S SHIPMENT of Haibike is arriving from Germany on January 31st, including pedal assist e-bikes from the brand. Raleigh was named
distributor of the Haibike range, revealed in September last year. The brand will be headed
up for Raleigh by new brand champion David Notman. Notman previously
represented Wales and Great Britain as a middle distance runner, recently completed 2012’s Ironman Wales. Notman has 11 years experience in the sports trade having enjoyed stints at K-swiss, Asics and Adidas, among others.
Haibike’s eQ Xduro models combine mountain biking with the power of a Bosch 250W mid-engine. According to Raleigh, the ‘middle engine’ concept was based on a development aim to creat a completely off-road and uphill-suitable eMTB. The result is a mid-engine that doesn’t overheat the drive unit during long and hard uphil stretches, with the engine located in front of the gears where it can operate at a higher RPM. There are more details of the middle engine and ‘reverse angle’ concepts from Raleigh directly on the number below. 01773 532600
E-3 cycle launching at
global trade show Sticking with Taipei, E-3 cycle is launching a unique e-bike for disabled people. Built with ‘pedelec characteristics’, the model is close to a sports wheelchair. If you fancy a look in person head to Dienatronic’s booth 1F, I-711 at Taipei Cycle Show, or head to
www.dienatronic.eu
Taiwan International
electric show in April For more electric-based events in the Far East, April will see the third edition of the Taiwan international Vehicle Show, which runs alongside several motor car and bike shows. Like Taipei Cycle, it is organised by TAITRA and held at the Nangang exhibition hall. Full details at
www.evtaiwan.com.tw
Half car, half e-bike
A curious and definitely unique hybrid product has benefited from Kickstarter’s crowd funding site. The Elf is part bike, part car and runs off the power of the rider and the sun. It looks like a souped up Sinclair C5, we think. More at
www.fastcoexist.com
Got any Electric bike news you’d like to see in these pages?
Then let us know at
BikeBiz@intentmedia.co.uk FEBRUARY BIKEBIZ 47
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