Will there be any seminars this year? Can you give us a flavour of those? This year, we are hosting a list of fascinating seminars from both brands and business specialists. On top of brand seminars from Look, Carrera and Powerbar that will give guests an overview on product updates and news, we also have experts joining us to offer free advice and support in business. Whilst Santini will be holding talks on increasing sales through visual merchandising, Steve Cambridge from ClickUp will be offering free guidance on maximising traffic through Google Adwords. As a certified Google Adwords partner, his knowledge and understanding is invaluable and he will also be hosting a free Adwords clinic for all guests throughout the three day event.
Will there be special offers and show deals for retailers attending? Can you give us a hint about what they will include? I could but that would spoil the surprise! What I can say is that we always have great offers at the show and you’ll just have to come along to see what they are this year.
Aside from Expo, how’s business been in the last 12 months? For Fisher and also for the trade in general? Clearly cycling in the UK has a profile right now that we’ve wished for, for many years. The exceptional results of the Sky and GB teams have created higher levels of interest, awareness and participation greater than ever before. It’s great to be operating in an industry
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that has great things to shout about. Business is not easy right now for anyone and the economy still has many years left to recover from the deep wounds of the 2008 credit crunch. That said, Fisher continued to grow its market share in 2012 with the commitment from our staff, our customers and our brand partners. We hope that 2013 will be an even better year for us. When I look at the rest of the industry I see changes happening through the supply chain and routes to market that will change the face of our industry forever and Fisher, like everyone else needs to be ready…
Beyond Expo, what’s coming up for Fisher in ‘13? Moving in to 2013 and the coming years, with so
much economic uncertainty around we must concentrate on running our business well. We need to work
harder at improving productivity in our operations, gain
traction and awareness with our marketing programmes and cut through with our sales efforts. We’ll keep closer to the marketplace and the consumer than ever before and ensure that we do our best to bring more and more innovation and relevant product to meet the needs of and inspire the consumers.
Anything else to add? Each year we get great feedback from our customers who attend the show, saying it’s one of the warmest welcomes in the industry, so on that note I would just like to extend our thanks to all our dealers who come each year and to welcome all our customers who are thinking of attending. You won’t be disappointed. www.fisheroutdoor.co.uk
Another launch at the 2012 show was the innovative Yepp
House folding bike brand Kansi will be back for 2013