apparel? Then, if you’re at iceBike*, you’ve come to the right place
cake Icing on your
Madison kicks spring off with iceBike*, to be held at the Milton Keynes distribution centre from March 5th through 7th. Mark Sutton talks to the team about debut product launches, special guests and the firm’s famous entertainment…
16 BIKEBIZ FEBRUARY
Market analyst Jay Townley is returning to iceBike*
MADISON’S SHOWING at the London Bike Show indicated at a few hidden gems brewing away behind the scenes ahead of the distributor’s popular house show. Covering an area worthy of its own post code in product, we caught glimpses of products such as the Genesis Fugio Reynolds steel CX bike and 853 Equilibrium frame set, to name just a few. Pre-show, the distributor couldn’t let the cat
too far out of the bag, but was able to say that retailers with a keen eye for product will see the debut of the Madison Genesis Team bike, the Volare, which will make an appearance on stage with the Madison Genesis team. On to Saracen and the brand continues to
evolve, with the Kili Flyer taking centre stage having waded into the 650b arena. With 120mm travel, this full suspension rig will be the major launch from the Saracen stand. Garmin are to guide retailers through the
newly launched 510 and 810, with regular seminars planned in for the duration of the show, including an active tracking demonstration.