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Issue 85 | February 2013


EDITORIAL


NEWS 4-6 MYSTERY SHOPPER


Will it be plain sailing for our undercover reporter in Portsmouth, or will the waters be decidely choppy? Find out on page ten


FOCUS ON… CORE BIKE BIKE PLACE Sponsored by 23


Did you head to the Silverstone-set show? We look at the new products seen there...


Raleigh’s Heron Show, Clarks, Tern...and keep track of your favourite brands in our distribution round-up on eight


THIS MONTH we have been mostly at shows, like many of our readers. So what have we spotted? Here’s a few observations: Firstly, there are more companies dipping their toes in the water of ecologically sound products, like ABUS, Zefal and further Green Oil SKUs, among others. In many cases these are tentative steps and hearing first-hand


10 33


We round-up the latest products and brands from huge trade show Core Bike, held each year at Whittlebury Hall. Our coverage starts on page 33


LONDON BIKE SHOW 29


Our ExCeL show coverage starts here, with extra bits in our Outdoor and E-bike sections


E-BIKES New brands galore, plus we hear from Raleigh on its Haibike e-bike range now coming into stock


OUTDOOR & FITNESS Fresh nutrition brands, maps that won’t get soggy and a new bundle from camera brand Veho


HELMETS 49 FOLDING BIKES 61 DEALER PROFILE PEOPLE NEW PRODUCTS


Luggage from Thule, SueMe Beech Shorties, Garmin’s latest Edge products and more


57 LETTERS


E-bike specialist Cycling Made Easy comes under the dealer profile spotlight this month


52


New faces at Silverfish, a reshuffle at SRAM, a sales recruit for Hotlines and more


65 SPOKESMAN EVENTS 72 OFF TRACK 84 NUMBER CRUNCHING 82 86


Carlton Reid was at the Get Britain Cycling inquiry at Westminster. He reports back for us


SPONSORED BY Jonathon Harker, Editor


58 69


Who will get win the Oxford-backed star letter prize this month? Find out on 69.


45


from brand managers there is a degree of uncertainty about how popular they will be with customers. Is there a demand for product that is mindful of environmental impact? It is a good question and one to suck and see, as it were. Personally, if it’s another reason to buy a particular product – and the price doesn’t rocket up because of it – then I don’t see why not.


Another spot from the shows is colours. More of a long- term point this, as we’ve probably already seen this over the past few years, but one brand – lock and helmet specialist ABUS – freely admitted that it was increasing the amount of colours it would be releasing for many product lines in the UK. Before, I was told, it was the US and the Far East that


This month we’ve mostly been at trade shows up and around the country, like many of our readers. So, what have we learned...?


always asked for more colour iterations, but now it’s us too – and filtering throughout the cycle sectors rather than just uber style conscious singlespeed types or BMX enthusiasts. While unlikely to knock black off its pedestal, we’ll be seeing high vis iterations other than yellow in the near future. What else? E-bikes. Love or hate them – they always seem to provoke a knee jerk reaction one way or another – there are more bright eyed and bushy tailed companies having a stab at the electric market. There’s more on pages 57 to 59 on some new arrivals in the sector showcasing their wares at the London Bike Show. While we’ve been clocking up the mileage we’ve also had a notebook and camera handy, so there multiple pages dedicated to the shows: there’s the London Bike Show on pages 29, 30, 45 to 47, and 49 to 51. There are pages dedicated to the long-established Core Bike (pages 33 to 42) and it’s younger cousin the Bike Place (pages 23 to 27). There’s Zyro’s Open House (pages 20 and 21) and something from Raleigh’s Heron show over the page. Not only that, but we’ve also previews of Fisher’s Expo (pages 13 and 14) and Madison’s iceBike* (pages six, 16 and 17). So yes, we get around. If we missed your show please drop us a line about what we missed and we’ll gladly share it with the trade. Just as soon as we’re back in the office.


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