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THE BIKE PLACE


Titanium label Torus


CLEE CYCLES If you’d made it up to the mezzanine level of the show, you’d no doubt have been drawn to the glow of Clee Cycle’s stand, which was adorned with all sorts of lightweight, polished goods from KCNC, as well as a freshly brought in titanium label called Torus. With nearly everyone in the business wishing they could deck their shop floors out with exotic titanium builds, Torus tempts with several bang-on-trend builds. There’s no 26- inch builds here, just 650B, 700c and 29er frames, as well as posts, bars and forks. KCNC has been busy too, with the show


providing first looks at the Aerotech and fully adjustable Centrelock aerobars. Boxed sets of anodised V-brakes were also revealed, with a VB1 titanium hardware set costing £380 at retail and £240 for the V6 with alloy hardware. Cantilever sets also start at £299.99.


KCNC Aerobars from the Clee stand


NRG4 Few will have spotted it thanks to its discreet size, but Tumble and Fall has come up with something a bit different for the lighting market. Ever so simple in its design, though still in the testing stages, the brand has linked a handlebar mounted two button cockpit control to its front and rear lights, meaning you can manage the output of both while on the move, switching the front between 1,000 and 500 lumens and the rear between constant and flashing modes. Elsewhere on the stand and also for the


OK Baby is a brand new addition for Nemesis


gadget-mad customer, Showers Pass has developed a series of iPad and mobile phone cases that are double locked and fully sealed against the elements. Your customer’s touchscreen gadgets will cleverly work once sealed inside too, so very easy to demo on the shop floor. Unich also debuted a £37.99 hand pump


with a fold out foot and gauge indicator for ease of use that’s well worth a look too.


NEMESIS ACTIVE Having undergone a bit of a transformation in the past year, Nemesis Active had plenty of surprises on its stand, with the announcement of its distribution of OK Baby, just one. Nemesis now has stock of the full £59.99 through £114 range, with the later price point being for the ‘Sirius’ recliner that drops the back plate through 30 degrees at the push of a button for the more relaxed child. Flagging up early its free delivery and no


minimum order policy, Nemesis were keen to do business at the show, catching many dealers while they’d been drawn to the ‘Sunnycam’ video recording sun glasses taking pole position on the stand. Sunnycam is a product that has evolved from the commuting market, rather than the extreme sports side of recording your ride. Supplied with a 16GB card, the glasses will record two and a half hours of continuous footage at 720p, though full 1080 is due in the next year. Boasting a circuit board developed with no less than British Aerospace and with a handy USB recharge, these are bound to do well at just £99.99.


MADFORM Madform exhibited for the first time and having conquered the Spanish market, now has its sights set on the UK market. The company specialises in helping athletes


get going with a series of pre-sport and recovery creams that open up the blood vessels and stimulate circulation in stiff areas. Ideal for those who regularly suffer from cramp, the active ingredients fight off early fatigue and strains, while the ‘MadFreeze’ product can even assist in reducing swelling.


24 BIKEBIZ FEBRUARY BIKEBIZ.COM


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