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Continued Success for Schuh
Schuh has opened the doors of its 79th standalone footwear store in Grosvenor Shopping Centre, Chester. The shop has a sales floor of around 2200ft and has created around 40 jobs to the local area along with popular footwear brands such as Converse, Vans, and TOMS. “Opening a new store always causes a certain amount of anticipation, but even more so when it is a brand new market for us like Chester, so we like to give it a bit of everything to test the waters,” said Schuh Managing Director Colin Temple. Grosvenor Shopping
Centre General Manager, Julie Webb, said: “The addition of Schuh to our fashion offer in the centre is fantastic. We are thrilled that shoppers can now indulge their love of shoes from so many different brands all in one place.”
News & Business McDonald’s UK Adds Excitement to Restaurants with Paradigm AV
In order to create an exciting and family friendly environment for its restaurants, McDonald’s has introduced digital play elements into over 150 locations using gesture control technology from Paradigm AV. Integrated marketing agency The
Marketing Store contacted Bedford based Paradigm AV to help deliver a solution that would enhance the Happy Meal experience by getting children to engage with Happy Meal
characters. By using the company’s gesturecontrolled technology they were able to develop the Happy Meal Digital Play concept into a series of unique, movementactivated, interactive floor media games linked to Happy Meal promotions. A spokesperson for McDonald’s UK said, “The restaurant reimaging programme and the
testing of new design and technology innovations is all about creating an eatingout experience that is fun, entertaining and a treat for every member of the family.”
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Vodat International Expands Mobile Offering with Avandda Partnership
Vodat International has partnered with Avandda, a supplier of mobile voice and data solutions, in a move towards offering a fully inclusive managed service communications package. The move will connect employees whether they are on the frontline of customer service, in the back office or on the road and facilitating a more responsive customer service across the business. It is hoped that the partnership will enable both companies to encompass a wider mobile
offering. Matthew Wright, Director at Avandda, said, “We will benefit from talking to Vodat’s customers and providing our mobile expertise as an extension of the Vodat package, improving the scope of services on both sides and adding some real value. We already have a number of joint projects in the pipeline and expect a long, successful partnership”. Paul Leybourne, Head of Sales at Vodat International, adds, “Our partnership with
Avandda will enable us to deliver even better business communications advice and services to our customers, with their range of technologies and expertise presented as an extension of our already strong product portfolio”.
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