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www.a1retailmagazine.com First place for news in your industry A New Look for LOLA’s
UK-Based Alan Nuttall Helps Asda’s George to Enter Abu Dhabi
Alan Nuttall has completed an installation in the Middle East with a debut store opening for Asda’s fashion label, George, in Abu Dhabi. Nuttall’s Store Fitting, a division of UKbased Alan Nuttall Ltd, was appointed to manufacture a selection of bespoke retail displays for the store and to project manage the complete interior fitout and installation of the pilot store in Al Wahda, Abu Dhabi. “We were delighted to be recommended
LOLA’s Kitchen commissioned Londonbased designers Innovare Design to work with them on the retail development of their bakery concept. New owners of LOLA’s asked Innovare Design to help with a brand development exercise that could be implemented at their existing sites as well as at two new ones at Brent Cross and Bluewater shopping centres. Talking about the brand development aspect of the project, Innovare Design’s Creative Director, Lloyd Blakey, said “This well recognised brand has a strong following so we needed to signal a change and a new chapter without alienating LOLA’s considerable fan base. We wanted to bring clarity to the name and emphasise the handcrafted nature of the product while respecting the existing brand values”. The team developed an illustrative approach to help customers engage
with the products on offer. An illustrated LOLA character was also devised to personify the brand. This new character features on menus, seasonal promotions and collectible tins.
directly by George and be a part of its roll out in the Middle East,” commented Nino Calandra, CEO at Alan Nuttall Ltd. “It has not only enabled us to strengthen our partnership with George in the UK, it has also seen us secure a new relationship with the franchise in the Middle East”. Pauline Chisholm, International Retail
Manager at George, said: “We have enjoyed a strong relationship with Nuttall’s for a number of years now and have always been impressed with their understanding of our brand and vision. We knew we were in safe hands with our debut store in the Middle East”.
K Retail news K Retail news K Retail news K Momentum Instore Ceases POPAI Awards Sponsorship
Momentum Instore, a provider of innovative retail marketing solutions, has announced that it will not be sponsoring the POPAI Awards for the sixth year in 2013. The company has a new marketing strategy in place for next year and,
after five successful years as headline sponsor of the Awards, it has taken the decision to concentrate on initiatives that reinforce this new approach. Steph Gleave, Sales & Marketing Director of Momentum Instore, said:
“This decision is in no way a reflection on the value of sponsoring the POPAI Awards. For the last five years we have seen a tangible return on investment from the initiative and have greatly enjoyed having closer links with POPAI itself. It has achieved much in terms of raising our profile both within the retail marketing industry and beyond. Like all businesses though our strategy, and therefore also our focus, is not stationary, but evolves in line with our overall objectives. For this reason we will be concentrating on other marketing tools over the coming 12 months.”
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