OFF TRACK
• saddleback teams with endura
Cyclescheme’s charity commute from Bath-to-Tring
ON AN uncharacteristically warm summer’s day in May, a group of riders took on a special 100-mile commute starting from Cyclescheme HQ in Bath at 6am. Ten hours later the riders arrived at Cyclescheme parent company Grass Roots Group HQ in Tring, having raised an impressive £4,052 for charity – a sum that will provide over 200 hours of nursing care for Marie Curie Cancer Care. Twenty riders made the trip, including Cyclescheme staffers Daniel
Veho shoots new BMX
GOT NO video evidence of your amazing cycling skills? Then there’s no glory for you, young fella me lad. That’s the thinking behind video
camera specialist Veho’s ‘No Proof No Glory’ campaign. The latest part of Veho’s push is a team up with SIN to produce a very special, and very limited edition No Proof No Glory (NPNG) bike, to celebrate the launch of the site with the same name. Veho is also working with no less than Sam Pilgrim, Grant Fielder and Ryan Taylor as part of its athlete team in this latest marketing push.
www.noproofnoglory.com
Gillborn, Jeremy Persad, Simon Old, Libby Baggett, Chris Waters, Adrian Warren, Laurence Boon, Andrew Brodrick, Richard Grigsby and Gary Cooper – plus Grass Roots staff Dave Burrage, Danny Attias, Iain McGrattan and Wayne Faithfull. Rob Penn, author of It’s All About The Bike, was among the other industry riders taking part. Cyclescheme head of commercial operations Daniel Gillborn said: “Our second Bath-to-Tring charity ride was a great success. It seems to have gained momentum year-on-year and I hope this continues as our key fund raising day for Cyclescheme.” Cyclescheme director Richard Grigsby added: “It’s very impressive to hear of people riding more than twice as far as they have done before – and still being able to speak and stand afterwards. I’m very proud of being part of what appears to becoming established as a classic annual event and look forward to struggling less next year!”
www.justgiving.com/100mile-commute
Endura is the ENVE of others
Facebook fight!
The summer of sport is well underway, but which is most popular? Will Wimbledon serve an ace? Or will the Tour de France put the boot into Euro 2012? Facebook fight!
ENDURA RACING has teamed up with Saddleback-distributed brands to kit its riders out with ENVE, Chris King, Bont and Qoleum. At home and abroad, the team will race on Smart ENVE System 6.7 wheelsets built on Chris King Hubs, Bont Vaypor shoes and use Qoleum rider care products in races at home and abroad. Directeur Sportive Julian
Winn and Service Course manager Richard Bowen paid a visit to Saddleback’s HQ to meet marketing manager Andrew Griffiths and ENVE product manager Ash Matthews to receive the new Smart ENVE System 6.7 wheelsets (pictured above). The wheelsets feature custom-made, colour-matched, Endura Equipe green ENVE decals and Chris King R45 road hubs in black. Griffiths said: “We are delighted to be supporting such a high profile UCI
1. Wimbledon 857,180 likes
92 BIKEBIZ JULY
2. Tour de France 692,180 likes
3. Euro 2012 430,931 likes Likes
Europe Tour team, who consistently win races in the UK domestic racing scene. Saddleback’s partnership with the Endura Racing team provides a great connection between our company and the brands we represent.”
www.saddleback.co.uk
BIKEBIZ.COM
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