NEWS
Boss promises ‘reinvented’ Interbike for next year
Move to Mandalay set to ring the changes for the US event This year’s event to go ahead in Las Vegas from Wednesday September 19th to 21st
By Jonathon Harker
of the Olympic year, The Cyclists’ National Helpline is pleased to be associated once more with the Awards, which reflect the current mood of optimism in the Industry, within our athletes and throughout the great cycling populace with which we work. “This is cycling’s moment, so Cycle SOS is
happy to be at its core, providing support to the industry and wider cycling community through advice that’s right when its needed.” Early bird ticket prices mean that the
shrewd can get into the BikeBiz Awards 2012 night for less. Tickets cost just £20 before August 31st, and then £30 afterwards. The ticket include food and free drinks, as before.
For information on trade tickets and
sponsorship opportunities, please email
Jennie.Lane@
intentmedia.co.uk or
Carly.Bailey@
intentmedia.co.uk, or call 01992 535647. The 2012 Awards have new categories
and fresh prizes – for details on those turn to our article ‘How to Win a BikeBiz Award’ on page 17.
NEXT YEAR will see a revamped and relocated global Interbike show, with the event’s boss pledging that it will be more of a must-attend event than ever. Interbike was revealed to be moving
from its current home at Sands Convention Centre in Las Vegas to Mandalay Bay convention Centre (MBCC), also in Las Vegas. This year’s event will still take place at Sands. Speaking to BikeBiz, Interbike
managing director Pat Hus said: “Our goal as a tradeshow is the relentless pursuit of improvement. There are so many things we’ve wanted to do, but have not been able to previously. “This move will allow us to re-invent
ourselves and we’ll be able to add value to our exhibitor’s investment. We can create a celebration of cycling, with more events, and make it a must-attend event.” The MBCC’s first class facilities will, Hus said, mean that Interbike can feature more events and keep people at the Mandalay after the show with improved
“Our goal is relentless pursuit of
improvement. This
move will allow us to re-invent ourselves and add value for our exhibitors...”
National Cycle Network reveals18 per cent rise By Jonathon Harker
Aftermarket frames and components will land in August
2011 SAW a 40 million journey boom in the number of miles ridden by bike. Four hundred and eighty four million journeys were made by bike or foot on the National Cycle Network (NCN), according to Sustrans. That total equals an 18 per cent rise on the number of journeys in 2010. In the region of 52 million car journeys
were cut by the increase, with 2011 seeing a third of cyclists using the NCN who could have driven, but chose not to. “Cycling and walking are the answers
to our rising petrol prices and expanding waistlines, but we need safe routes to feel comfortable travelling by bike and foot,” commented Sustrans’ chief
executive Malcolm Shepherd. “People across the country are crying out for routes where they can get off the roads and make safe, healthy, cheap and green journeys. “It’s time the Government had the
foresight to properly fund cycling and walking.” According to the report, traffic-free
walking and cycling routes pay back four times more than they cost in less than ten years – a far higher return on investment than for other forms of transport. Find out if the NCN runs near your
shop at
www.sustrans.org.uk/what- we-do/national-cycle-network
FREE EPS TRAINING WITH CHICKEN CYCLEKIT
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CH CKEN CYCLE-KIT
facilities. As well as providing a blank canvas, the new location is also closer to the Demo Day venue and the airport. “We will be creating new events and activities all with the idea of keeping us together and engaged in one location.” In the meantime, Hus said this year’s
event, taking place September 19th to 21st, is to be the largest in years. “It will be bigger than last year with
more exhibitors and lot more events and activities. We have a number of new initiatives slated that will further engage the audience and promises to increase the ROI for exhibitors. Several manufacturers that were not at Interbike in previous years have re-committed to the 2012 show in Las Vegas. Additionally, a number of highly visible brands are in discussions to exhibit at the show.” Hus also stressed the global nature of
the North American show. “Interbike is called Interbike because of its rich international history. We are a global show with strong participation from Asia, Europe and South America.”
Cycling increase reported around the UK
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