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mark.sutton@
intentmedia.co.uk
Trek reshuffles global marketing team with Bjorling, Mayer and Ott
TREK To meet modern demands, Trek has reshuffled its global marketing team. Eric Bjorling remains the marketing department’s hub for media enquiries. Michael Mayer, meanwhile, has re-joined the firm after an eight year hiatus running his own marketing and PR firm. Michael Browne takes on the marketing
responsibilities of Bontrager, having previously spent time as Trek’s mountain bike manager. Taking over for Browne on the mountain bike side of the Trek brand will be Travis Ott, who previously managed the marketing of the Gary Fisher Collection and town category of bikes.
ORANGE BIKES Following the departure of Dave Flynn, Pete Scullion has joined Orange Bikes to fill the gap in marketing. Having worked in several roles within the
bike trade, including most recently with Hotlines, Scullion brings years of experience in both marketing and riding bikes. You may, in fact, have seen Scullion recently ride the No Fuss Events Benromach 10 Under
Richard Fogg
Pete Scullion
the Ben event. Scullion is now contactable via
pete@orangebikes.co.uk.
EBC Electric Bike Company has announced the appointment of Richard Fogg as customer service technical advisor. Fogg is a fully trained cycle mechanic having spent the last few years working in cycle retail. A graduate from Coventry University and
bike geek, Fogg has always been interested in how systems operate and he has found the fast developing world of e-bikes a superb challenge. Fogg will be on hand to help both EBC’s
dealers and end users with any issues they may have from electric bike set up to maintenance and warranty. Commenting on the appointment, Paul
Stanforth, EBC’s managing director said: “We are delighted to welcome Richard and he will have significant impact on the business. We distribute the finest ebikes in the UK with Solex, EBCO and AVE in the portfolio, Richard will be trained by the brand’s own technicians
and is now available to both retailers and end customers for all their technical support needs. “His appointment demonstrates our commitment to working with EBC retail partners and further strengthens the company’s position as leading the way in the fast emerging ebike sector.”
FUTURE PUBLISHING Gerson Barnett has joined Future as advertising director for the Sports group, reporting to sales director Clare Coleman-Straw. Barnett’s experience includes an illustrious
spell leading Telegraph Group’s digital sales operation as strategic planner, digital group head and ultimately head of commercial sales. He has worked with leading online fashion network Aigua and also spent four years as co- founder and operations director of award- winning, international ethical fashion accessories brand Made. Gerson’s appointment follows Scott
Longstaff’s appointment as commercial director for Future Plus.
BIKEBIZ.COM BIKEBIZ JULY 55
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