NiNews TrayKit and Roadchef make travelling with children content and calm
Content&Calm has agreed an exclusive sector deal with Roadchef to sell the latest TrayKit Traveller collection at Roadchef motorway service areas across the UK – perfect for making car journeys with children fun and enjoyable for everyone.
The deal means that Roadchef will be the only motorway service area operator to offer the all-in-one travel solution.
Roadchef's Lee Donkin and Solvej's two children Andrea Anna (8) and James (6) were on hand to help unveil the unique all-in-one kids' carry-on backpack and play-tray at Watford Gap service area this week. Lee Donkin, Head of Retail at Roadchef, commented on the partnership: "We’re thrilled to be extending our
retail offering with the TrayKit Traveller Collection from Content & Calm and believe that the product will be a big hit with families”. Simon Turl, Roadchef CEO, continued: “At Roadchef we are constantly looking for ways to offer our customers unique products and experiences, so to be the first and only motorway service operator to offer the TrayKit Traveller Collection is fantastic.”
www.contentandcalm.com
phil&teds launches the promenade in style Smart-Trike hailed as a smart choice by Dr Toy!
The promenade, the latest innovation from phil&teds was introduced by National Sales Manager Chris Armstrong and the Out’n’About team to the UK Market on 23rd November 2011. Woburn Abbey in Out’n’About’s home county of Bedfordshire was chosen to hold this impressive event with nearly one hundred guests from all over the UK filling the historic Sculpture Gallery. A string quartet welcomed the guests who enjoyed a red carpet introduction to the phil&teds promenade, followed by hands on training, a formal luncheon, a highly entertaining magician and a raffle. Sales Manager Chris Armstrong said: “The launch was a great success. Our guests were overwhelmed by the sophistication of the day. We wanted all involved to enjoy the event alongside being introduced to our newest release.” Stockists were also very complimentary with their feedback, Jan Richards, Baby2k, commented: “In all my experience of selling nursery goods this was by far the most enjoyable product launch I have attended, such a beautiful venue, we had a wonderful time.” David Winstanley, Pramworld said: “Working with Out’n’About is always a
pleasure just like today’s event”. Charlotte Butterfield of It’s a Baby added: “I thought the launch was very good, very professionally executed!” The promenade is phil&teds new premium urban inline buggy with
reversible and convertible flat bed seat. There are 8 possible seating arrangements with the promenade, and it is also car seat compatible.
www.philandteds.com
The correct changing bag from Wallaboo!
Wallaboo has an incredibly stylish yet ultra-practical range of changing bags made from luxuriously soft micro fibre suede and plush shearling which are available in a variety of colours. Last month we printed the incorrect bag and what you saw wasn’t a Wallaboo product at all….this month we thought we would bring it to your attention and print the right one, so that you don’t miss out on it! The Wallaboo Changing Bags are a perfect blend of form and function; combining cool and contemporary looks with beautiful and easy to clean materials. They can also be carried in two different ways, as a shoulder bag or easily attached to the push bar of a stroller. They come in two different designs; fleece-trimmed and messenger. Available exclusively from Hippychick, these bags make it easy to get organised, with five pockets, two large inner compartments and an adjustable strap with padded panel. They include a thermal bottle holder, a special pouch for nappies and wipes, two interior zip-closed pockets, a padded and washable changing pad and a detachable/washable zippered dry bag.
www.hippychick.com
4 • NURSERY INDUSTRY • JANUARY 2012 •
www.nursery-industry.co.uk
Smart-Trike is delighted to announce Stevanne Auerbach, also known as Dr Toy, has honoured the world leading brand with a Dr Toy’s Best Pick Award and claimed that a Smart-Trike will help develop confidence – Fact! These prestigious awards recognise
product excellence and are handpicked by Dr Toy herself. With over 40 years’ experience in this field and being marked as one of the most respected and internationally recognised experts in the industry, this is certainly an accolade to shout about.
Having evaluated and reviewed many developmental and creative children’s
products Dr Toy chose Smart-Trike as one of her Best Picks saying: “Going outdoors in a Smart Trike can help toddlers develop more confidence and improve basic motor skills.”
Commenting on the achievement, Head of Communications Osnat Feingold said: “It’s wonderful to be recognised by one of the leading experts in the industry and we are so proud to have been awarded a Best Pick Accolade. We are delighted Dr Toy has also highlighted the benefits of riding a trike to parents and hope this supports Smart-Trike’s overriding commitment to encourage families to get active!”
www.smart-trike.com
Jim Simpson joins Sunshine Kids as National Sales Manager
Sunshine Kids Juvenile Products is proud to announce the appointment of Jim Simpson as National Sales Manager for the UK, Scandinavia and the Baltic States.
Jim has over 10 years experience in senior sales positions with major consumer brands. He brings considerable depth to Sunshine Kids European operations with a successful track record of developing both major nursery nationals and small independents for Lindam and Munchkin. Jim’s move to Sunshine Kids auspiciously coincides with the company’s
Monterey2 expandable booster seat being honoured with a coveted Practical Parenting & Pregnancy Magazine Gold Award and its second Mother & Baby Magazine Gold Award. Jim’s deep experience in channel development will help ensure that the company’s multi-award winning portfolio of products is available through national retailers and premier nursery specialists. On his new role Jim said: “I am delighted to be joining the Sunshine Kids’ global operation. The company continues its steady growth and international expansion. We have several innovative products ready to launch in 2012 and a number of exciting concepts in development. I’m looking forward to working with our current partners and to developing new distribution channels. I’ve seen Sunshine Kids emerge as a respected leader in the industry over the past decade, and it’s a great privilege and opportunity to be part of their team.” Jim Simpson can be contacted directly at
jim.simpson@
skjp.com or +44 7435 960 444
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