NiRetail Spotlight
What are the current trends? As we have such a mix of customers, trends vary, but what all customers have in common is that they want something that is easy to use. The City Mini by Kooltrade and large wheel prams with carry cots are selling very well at the moment. Younger customers tend to want combination pushchairs with the car seat included. Babystyle Oyster sells very well as does the Obaby Zynergie range and obviously the Silver Cross Surf and Sleepover. We sell well across all the ranges.
You currently have a website to drive traffic in store – do
you plan to expand the online side of the business? We have only just started to play around with the website, which we want to use as a catalogue for the shop; we do not sell from it, but who knows what the future holds – the trend I know is for selling in store and online.
What are your hopes for this year? The aim for this year is to keep improving our shop and customer base. We want to include some maternity wear and add some new suppliers of prams. We are looking forward to making more improvements.
www.nursery-industry.co.uk • JANUARY 2012
• NURSERY INDUSTRY
• 11
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