DSEI Preview
What's inanaME?
As the line between traditionalmilitary and homeland security continues tomerge, DSEi has undergone a subtle but significant shift - the S now stands for security
Over the last fewevents, DSEi has increasingly covered products and services related to national security. Not only has exhibition organiser, Clarion Events, changed the name of the showto reflect this change in focus, it has also introduced a newsecurity demonstration area for 2011.
The security showcase and demonstration
areawill host live scenario and product based demonstrations, enabling exhibitors to promote their technology and services to a highly targeted audience, including internal security specialists aswell asmilitary.
Set to take place at ExCeL in
London’s docklands from13 to 16 September, the event will cover land, sea and air applications of defence and security products. New features include an indoor unmanned vehicle and robotics demonstration zone as well as land, sea and air static displays, including the Apache helicopter and Joint Strike Fighter.
Electronics pavilion
Of key interest to electronics buyers and specifiers is a dedicated international electronics pavilion, designed to provide a platformfor new technologies. The DSEi electronics pavilion will help electronics companies exploit the potential of the defence and securitymarket. It will act as a focus area for companies of all sizes, supporting exhibitors as they promote complex products,many of which are too small to be viewed by the naked eye alone. Companies such as XJTAG, Vicor, Lauterbach, ALR, Schroff, Jalteck, Humiseal and Phaedsys have already committed to exhibit.
Other initiatives taking place during the exhibition include a
showcase for unmanned vehicle systems, supported by the Association for Unmanned Vehicle Systems International (AUVSI). This football pitch-sized area will be used to demonstrate unmanned ground vehicles (UGVs) and unmanned aerial vehicles (UAVs) during the show with a series of panels and showcases fromAUVSI.
34 | August 2011 Maritime focus
Utilising ExCeL’swaterside location, DSEi 2011 continues the show'smaritime focus, withwaterborne demonstrations and more space formaritime suppliers to showcase their products. Therewill also be a larger grandstand viewing area somore visitors canwatch at any one time.
In addition to thewaterborne
Visiting naval vessels provide another platformfor demonstrating newequipment
demonstrations, DSEi attracts visiting naval vesselswhich provide another valuable platformfor the demonstration of new systems and equipment. The UKMoD is planning to allocate amodern frigate or destroyer and anOffshore Patrol Vessel to DSEi,while the Royal Netherlands Navywill also be sending a vessel.
UK capability area
Showcasing examples of the latest equipment used by the UKMoD and other allied services, the UK capability area is organised and staffed bymembers of the British Export Support Team. The UKTi Defence and SecurityOrganisationwill also be mounting a display area featuring the best of British defence and security products and equipment.
Further initiatives include the creation of a new
Land Vehicle Park, so visitors can see some of the vehicles that are being used around the world by military and security forces. The US Department of Homeland Security will also be giving a briefing
on its latest national security requirements and technologies. In total, visitors to DSEi 2011 will be able to view systems and
equipment frommore than 30manufacturing nations, including Brazil, France, Germany, India, Italy, Poland, Russia, South Africa, Sweden, Turkey, UK and the USA. Institutions such as the NATO Maintenance and Supply Agency (NAMSA), the US Department of Homeland Security and the UKMinistry of Defence (MoD) will also have a strong presence at the event.
The result – Clarion expects to increase visitor attendance,
building on 2009's success, which saw 25,000 visitors from98 countries attend. And if you intend to be among those who visit in 2011, check out DSEi's new downloadable app designed to help visitors navigate around the exhibition floor at the double.
www.dsei.co.uk www.electronics-sourcing.co.uk
DSEi's downloadable app helps visitors navigate around the exhibition f loor
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