60 Technology
Well connected
the World Internet Project.
“And we are seeing large numbers
of non-users even in countries with high
levels of education and employment,
Tiny Macau has emerged as one of the best
long histories of internet use, and high
percentages of broadband installation,”
Internet-connected places in the world, he adds.
sending a powerful message to traditional
information providers
No interest and cost
As to why some are still not using the
biggest global network, in most of the
M
acau has one of the highest Mexico (32 percent) reports the low- countries in the current study - Cyprus,
Internet penetration rates est percentage of internet users, followed Italy, Mexico, Portugal, Sweden, and the
in the world, a new global by Portugal (37 percent), Cyprus and United States - “no interest/not useful”
study has found. Colombia (45 percent). was the most-cited reason by non-users
The city’s connectivity stands at 61 Men and women on the web of the internet.
percent and is only bettered by Sweden The project found notable differ- Overall the cost of going online
and the United States, while Portugal ences between men and women in their is not a significant factor. In all of the
lags behind at just 37 percent, says a use of online technology. countries, with the exception of the
study by the World Internet Project. In Chile, Colombia, Cyprus, Italy, Czech Republic, fewer than 15 percent
The project was conducted by the Macau, and Mexico eight percent more of respondents said that going online
Centre for the Digital Future at the men than women use the Internet, was too expensive.
University of South California’s An- while the Czech Republic, Portugal, As for Macau, one of the main rea-
nenberg School for Communication Sweden, and the United States report sons reported by non-users for not go-
and Journalism. only a slight difference of four percent ing online was because they didn’t know
It covered 10 countries from North or less. how to use the Internet or they were con-
and South America, Europe, Asia, The “These findings reinforce that the fused by technology.
Middle East and Australasia, and re- Internet is not yet part of life for hun-
vealed that only Sweden (80 percent), dreds of millions of people around the Reliability queried
the United States (78 percent), Macau globe - even in technologically ad- On the reliability of the information on
(61 percent), Chile (55 percent), and the vanced countries,” says Jeffrey I. Cole, the internet, the World Internet Project
Czech Republic (51 percent) report more director of the Centre for the Digital found that in all of the WIP countries
than 50 percent coverage. Future, which created and manages and regions, 40 percent or more of users
said that only half or less of information
on the internet was reliable.
Important message
Notwithstanding these high percentag-
es, the Internet is still considered by the
large majority of users as an important
source of information.
“The Internet has become a very
important aspect of people’s daily rou-
tines when looking for information. This
report’s findings send a clear message to
the Macau Government and traditional
media outlets that it’s through the In-
ternet that one may more readily reach
the public,” says Angus Cheong from
Macau University, who was responsible
for the study in the city.
A recent study by the United Na-
tions showed that Macau is the region
with the best prices for accessing infor-
mation and communication technologies
such as mobile phones, fixed landlines
and the Internet.
Link to original report:
http://www.digitalcenter.org/WIP2010/
wip2010_long_press_release_v2.pdf
March 2010
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