31
intense, so to secure a place in the mar- ies and towns in the mainland.
ket, he decided to focus on retailing Even though there are fewer than 10
branded sports shoes and apparel. sportswear retailers in Macau, the an-
At present, compared to shops nual income of the industry has reached
in larger department stores, Be-1has more than MOP100 million.
achieved a considerable market share. Sio notes that in recent years sports
wear has become a part of everyone’s
Smart strategies life, not only for people taking part in
Based in the same area as his competi- sport, but also as fashion. As he says:
tors, Sio has needed smart strategies to “You can’t go running in jeans, but for
Sio chi Weng
make Be-1 stand out. sure you can go out wearing a sports top
Each of their outlets has its own What we offer is practically the same and track pants.’’
selling point, and is more inclined to sell as our competitors. Where the custom- In an expanding and more competi-
one particular brand. ers go and spend depends on the shop’s tive market, Sio no longer targets one
“Although we cannot say you will reputation.’’ particular group of customers but all
not see all different goods at different The company also has a sense of so- ages and professions.
outlets, we are trying our best to show cial responsibility and has supported lo- The liberalisation of the gaming in-
you as many items as we can,’’ says Sio. cal sports teams by sponsoring clothing dustry has benefited many in the retail
“Reputation is key for Macau’s and equipment. Special discounts are of- sector, but Sio would rather not expand
small-to-medium sized businesses. In fered to schools and various institutions. his business throughout the small city.
many ways we endeavour to build up our In the future, Be-1 will fully support the Opening a new shop is relatively easy.
accountability as well as popularity. For government’s employment scheme for What is more difficult is employing suf-
example, we value our customers’ com- the disabled. ficient manpower to deliver the service,
ments, and we channel them to our sup- so his business operation strategy re-
pliers. We will offer a refund if the cus- No people, no expansion mains unchanged.
tomers who are not satisfied,’’ Sio says. Sio says that locals account for about 80 In the New Year, Sio has a set of
“We are not selling our own brands, percent of the industry’s income, while goals for his company and anticipates
but well-known international brands. 20 percent are visitors from smaller cit- growth of 10 percent in annual revenue.
Buffett ice-creams
sweet on Macau
International Dairy Queen, the ice
cream retailer owned by Warren
Buffett’s Berkshire hathaway Inc, is to
open its first stores in Macau this year.
The company said the hon hoi Group
(International) co wants to open a
Dairy Queen in Macau this spring and a
second location in the city later this year.
It said hon hoi operates restaurants
in Macau, china and canada. Based
in Minneapolis, Dairy Queen has more
than 5,700 stores in 19 countries,
including 652 locations outside the
United States and canada. Berkshire
bought Dairy Queen in 1998. Buffett, 79,
is the world’s second-richest person.
Third in Asia for
labour productivity Retail rampage
The Korea Productivity center says The amount spent by shoppers in Macau in the last three months of last year was
Macau’s labour productivity - or value a massive MOP6.48 billion. The latest figures show that the value of retail sales
created by per worker - ranked 24th over the period surged by 28 percent from a year earlier (MOP5.07 billion) and
among 131 countries across the 18 percent from the revised MOP5.52 billion in the third quarter of 2009. Sales of
globe. Macau was third in asia, behind watches, clocks and jewellery took the largest share, 23 percent of the total, at
Singapore (9th) and hong Kong (16th). MOP1.48 billion. The total value of retail sales for the whole of last year amounted
Japan came at 28th, followed by to MOP22.11 billion, up 16 percent over 2008, with notable increases in the sale
South Korea (33th). according to the of goods in department stores (+41 percent), watches, clocks and jewellery (+33
Korea Times, luxemburg topped the percent) and adults’ clothing (+25 percent). about 75 percent of retailers expect
list, followed by the United States sales volume will increase or remain stable in the first quarter of this year. About 80
and Norway. percent expect the retail prices will remain stable or increase.
March 2010
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