Gaming 121
Visitors line up to enter at Resorts
World Sentosa complex
Off the table
Macau has barely managed to nudge non-gaming
the multi-faceted offerings within the
revenue into the teens as a percentage of total
IR,” says Margaret Teo, Assistant Chief
Executive (Development Group) of the
resort revenue, but Singapore is betting on a 50-
Singapore Tourism Board (STB), which
50 split - with help from operators and regulators
administered the selection process for
the IRs. Casinos account for less than 5
by Muhammad Cohen in Singapore
percent of the permitted floor space at
the two sites.
“Simply limiting casino size just
W
ith just two casinos, Sin- (IRs) will have a split between gaming makes it more important to get more
gapore won’t challenge and non-gaming revenue closer to the utilization out of the smaller installed
Macau as Asia’s gambling 50-50 of Las Vegas than the 90-10 of base,” University of Nevada, Las Vegas
hub. But with its Universal Studios Macau. Constraints on gaming revenue, Center for Gaming Research Director
theme park, resident production of The such as limited casino size and stringent David Schwartz notes.
Lion King, museum, an observation junket regulations, will compel the IRs “A more effective way would be
deck with a restaurant and lounge 55 sto- to grow their non-gaming revenue to to provide incentives for adding non-
ries above the city, plus a mammoth retail achieve profitability. gaming amenities – lower tax rates and
mall sure to attract shoppers and property When it offered its two casinos li- the like.”
investors, the Lion City’s casino resorts censes to bidders in 2005, Singapore
seem to hold all the cards when it comes took a number of steps to insure that Tourist dollar
to non-gaming attractions. gambling was just one element of a larg- In Singapore, the incentive for non-
er package. gaming amenities was the opportunity
Planning to win First, the government restricted the to build the casino itself.
Singapore’s winning hand is due to a size of the casino floor at each resort to STB laid out criteria about what
combination of government planning, 15,000 square meters (161,500 square feet) it wanted developed on the rest of the
geography and demography. “The gaming component constitutes property, with the stated aim of increas-
These factors also suggest that Sin- a small fraction of the maximum allow- ing tourism.
gapore’s so-called “integrated resorts” able gross floor area, and is just one of “By providing for casinos in Singapore,
March 2010
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