101
tor Alan Hills says. reinforcing appeals to various market is but the sum of the parts,” according to
Hotels, retail and other attrac- segments drawn to each component. Dr Russell Arthur Smith, Interim Dean
tions all need to work together, some- “Non-gaming revenue is going to at Singapore’s Cornell-Nanyang Insti-
thing that’s happened with only lim- drive the IRs in Singapore,” home grown tute of Hospitality Management. Those
ited success at Macau’s casino resorts restaurant and catering group Menu parts go beyond the IRs’ boundaries, he
and on Sentosa, the Singapore leisure Managing Director Devin Kimble says. adds. “It’s the Singapore package that
zone where Genting’s US$4.6 billion “What the IRs can offer, because will bring people here.”
(MOP36.9 billion) Resorts World Sen- profits are provided by the casinos, is The IRs need to be integrated into
tosa opened its casino last month. a much better put together retail, enter- the overall fabric of Singapore to suc-
“There’s been a 180 degree para- tainment and F&B [food and beverage] ceed.
digm shift in gaming,” former Taubman experience.
Asia President Morgan Parker says. Currently, everything here is very Universal Studios
“Casinos and amenities used to be at fragmented and the mall concepts are The winning formula to boost visitor
the focus. Now these are shopping malls poorly conceived – every mall has pretty numbers, according to local club scene
and real estate ventures with gaming.” close to the same mix.” trendsetter Saint James Power Station
The key remains finding mutually “The key is not how good a facility CEO Dennis Foo: “Combine a world
March 2010
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