BF April 2010 Issue

Franchises from £20,000 to £50,000 Cheem x
95
Investment level:
£24,500 plus VAT
u
s
Website:
www.chemexfranchises.co.uk
Email:
i
s
e

f
o
c
ron.hutton@chemexuk.com
Phone:
0121 565 6300
classification:
f
r
a
n
c
h
Cleaning and hygiene product supply
The majority of franchisees inherited
by Mel, Sean, Nick and Ron have taken on
board the new direction and even though
the transition has been difﬁ cult the team
are starting to see the fruits of their labour.
Last year, at a time where many SMEs
were going out of business, Chemex still
maintained its stance as industry leaders
and stuck by its values – providing
good quality cleaning and hygiene
solutions to industry. Partnerships
formed with environment health ofﬁ cers
helped to distinguish Chemex from its
many competitors, and the launch of
innovative products helped to combat
MRSA, Norovirus and H1N1 kept
Chemex ahead of the game.
The Chemex Powerforce
Even from overseas in Canada, Chemex
was seen as a good value investment.
In December 2009, Chemex granted
Great cheimstry
a license to well-established Canadian
company Dimachem Inc, which is investing
CAD$3 million in a new manufacturing
Why Chemex is the perfect business match for
facility near Toronto, Ontario.
Chemex already has ﬁ ve overseas
ambitious franchisees
operations but this is the ﬁ rst
partnership formed in North America.
Chemex Managing Director Melvin
R
EACHING 25 YEARS in business Ask any Chemex franchisee about “The Lusty says: “This is an excellent long-term
is no small feat for any company, their business and they will tell you that
company has
deal for the company and provides a
especially one operating in a highly Chemex has the potential to be much tremendous opportunity to establish
competitive industry that has seen many more than a man-in-a-van operation.
decided to
Chemex products in North America.”
changes over the last few years. There is no such thing as a ‘standard’ implement The next 25 years will no doubt bring
At Chemex, the UK’s leading franchised Chemex franchise. Each business brings
a new
about new challenges and opportunities
cleaning and hygiene solutions provider, the something different to the company for the organisation, and the way in
medium to long-term objective is to help and the clients that they serve.
marketing
which Chemex faces these will help to
each and every franchisee to grow a valuable When looking at regional and identity in determine the level of success achieved.
business asset. The aim for new franchisees national accounts, franchisees get
the form of
The company has decided to implement
is to help them create a business, which they support from board level and are a new marketing identity in the form of
can ultimately sell for a proﬁ t when they encouraged to seek out opportunities
the Chemex
the Chemex Powerforce (as pictured).
decide to leave the network. that will help their businesses grow. Powerforce.” These characters aim to bring about
Four years ago, Melvin Lusty who Regional sales managers will also interest and awareness in the Chemex
owned the very successful Rainbow coach new and existing franchisees in brand, franchise, products and values,
International franchise, teamed up areas such as sales and marketing, lead and will be seen in the marketing efforts
with Sean Derrig of Snap-on Inc and, generation, customer care and of Chemex as it celebrates its 25-year
Nick Stojic of McDonalds Restaurants product application. anniversary.
to spearhead the new era of business From day one, franchisees are Other initiatives being implemented
builders at Chemex. Two years later the encouraged to think about their exit involve enhanced sales support
so-called ‘dream team’ was joined by Ron plan and what they are hoping to gain activities, investment in customer
Hutton (who worked with Melvin at from investing in a Chemex franchise. relationship management tools and
Rainbow International) as sales director, Most will realise that the only way to some new in-ﬁ eld training or coaching
giving the Chemex board almost 80 years build a sellable asset is to employ staff activities, all designed to increase
of combined franchising experience. and invest in premises. franchisees’ assets. ■
www.businessfranchise.com April 2010
Page 1 | Page 2 | Page 3 | Page 4 | Page 5 | Page 6 | Page 7 | Page 8 | Page 9 | Page 10 | Page 11 | Page 12 | Page 13 | Page 14 | Page 15 | Page 16 | Page 17 | Page 18 | Page 19 | Page 20 | Page 21 | Page 22 | Page 23 | Page 24 | Page 25 | Page 26 | Page 27 | Page 28 | Page 29 | Page 30 | Page 31 | Page 32 | Page 33 | Page 34 | Page 35 | Page 36 | Page 37 | Page 38 | Page 39 | Page 40 | Page 41 | Page 42 | Page 43 | Page 44 | Page 45 | Page 46 | Page 47 | Page 48 | Page 49 | Page 50 | Page 51 | Page 52 | Page 53 | Page 54 | Page 55 | Page 56 | Page 57 | Page 58 | Page 59 | Page 60 | Page 61 | Page 62 | Page 63 | Page 64 | Page 65 | Page 66 | Page 67 | Page 68 | Page 69 | Page 70 | Page 71 | Page 72 | Page 73 | Page 74 | Page 75 | Page 76 | Page 77 | Page 78 | Page 79 | Page 80 | Page 81 | Page 82 | Page 83 | Page 84 | Page 85 | Page 86 | Page 87 | Page 88 | Page 89 | Page 90 | Page 91 | Page 92 | Page 93 | Page 94 | Page 95 | Page 96 | Page 97 | Page 98 | Page 99 | Page 100 | Page 101 | Page 102 | Page 103 | Page 104 | Page 105 | Page 106 | Page 107 | Page 108 | Page 109 | Page 110 | Page 111 | Page 112 | Page 113 | Page 114 | Page 115 | Page 116 | Page 117 | Page 118 | Page 119 | Page 120 | Page 121 | Page 122 | Page 123 | Page 124 | Page 125 | Page 126 | Page 127 | Page 128 | Page 129 | Page 130 | Page 131 | Page 132 | Page 133 | Page 134 | Page 135 | Page 136 | Page 137 | Page 138 | Page 139 | Page 140 | Page 141 | Page 142 | Page 143 | Page 144 | Page 145 | Page 146 | Page 147 | Page 148 | Page 149 | Page 150 | Page 151 | Page 152 | Page 153 | Page 154 | Page 155 | Page 156 | Page 157 | Page 158 | Page 159 | Page 160 | Page 161 | Page 162 | Page 163 | Page 164 | Page 165 | Page 166