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Track 7: Growing your own business
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Friday 19 March Saturday 20 March
11:15 - 11:45 • Theatre 2 11:15 - 11:45 • Theatre 2
Keynote Address: Building a successful brand Turning your idea into reality through effective planning
• How to build your concept into a winning business • nullhat is the importance of business planningnull
model • nullurning your idea into an investable proposition
• Understanding your customers and target market • nullhe steps involved in setting up a business proposal
• Establishing and maintaining your USPs • nullhe role of nullnullble planning in overcoming challenges
• Maintaining momentum and drive for long term success and obstacles
Mr Toni Mascolo OBE, Peter Janes, Founder, nullnullortnullostonullnull
Founder, Toni & Guy
12:00 - 12:30 • Theatre 2
12:15 - 12:45 • Theatre 2 nullinding the funds for your business
A legal guide to buying a franchise • Understanding the funding options available
• Negotiating the legal minefield of purchasing a franchise • How do you decide the right financing route for younull
• Understanding the terms used • nullat do the banks need from you to secure a loannull
• nullat do you need to watch out for in the franchise contractnull • nullat can you do to improve your potential to
• nullat resources and advice are available to help younull attract investmentnull
Jane Masih, Partner, Owen White nullichard Holden, Head onullFranchisinnull,
Lloyds Tnull
13:45 - 14:15 • Theatre 2
Successful sales strategies 13:30 - 14:00 • Theatre 2
• nullo you know how to sell your business propositionnull nullsing the web to pronullte your business
• Sourcing nullalified new leads and finding new business • How can the web build recognition and sales for your businessnull
• How do you dinullerentiate your onullering from your competitorsnull • nullere can you find independent and accurate enullertisenull
• nullilding longnullerm customer relationships for repeat • How to drive tranull to your site and nulloptimisenull your website
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business and referrals • Encouraging repeat visits nullwhat will make visitors returnnull
Antoinette Hunter, Founder, Lilac Blue Justin Hayward, Director, Telnic
15:15 - 15:45 • Theatre 2 15:00 - 15:30 • Theatre 2
Making networking work for your business The secrets of effective enullil nullrketing
• nullhe dinullerence between networking and selling • How to compile a successful email marketing strategy
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• How should you approach and prepare for a networking eventnull • nulltimum frenullency for hitting your contacts
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• How to open and close conversations enullectively • How to choose a subnullct heading that makes an impact
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• nullurning new contacts into new business • Essential dos and donnullts to remember
Dinah Linullersidnull, Director, nullelianulle nulloonullr Andrew Anullranull, nulllient nulltratenully
& Area Director, Business nulltwornullnullternational nullnullnull nullonsultant, Adestra
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Track null nullndsnullon franchising
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Friday 19 March Saturday 20 March
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12:15 - 12:45 • Theatre 3 12:15 - 12:45 • Theatre 3
nullad to success nullad to success
John Danulldson, MananullnnullDirector, John Danulldson, MananullnnullDirector,
8
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nullasnullelec nullanullty nullystenull nullasnullelec nullanullty nullystenull
15:15 - 15:45 • Theatre 3
nullranchising null a Mcnullonaldnulls insight
Joe nullanullnulluto & Danulle Watchnullan, Franchisinnull nullenullutation
and nullecruitnullent Mananullers, McDonaldnulls
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8
4
4
2
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7
Please notenullall bfa franchising seminars will also be relevant to visitors interested in handsnullon franchisesnullSee page null for details
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Track null nullranchising your business
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Friday 19 March Saturday 20 March
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10:45 - 11:15 • Theatre 3 10:45 - 11:15 • Theatre 3
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The future of franchise nullrketing is here The future of franchise nullrketing is here
k Paul Taylor, Director, nullonsider This null Paul Taylor, Director, nullonsider This null
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Please notenullthe bfa franchising seminars at nullnullnullare also relevant to visitors interested in franchising their businessnullSee page null for details
Track null: nullranchise resales Keynote address
Saturday 20 March Saturday 20 March
13:45 - 14:15 • Theatre 3 14:15 - 14:45 • Theatre 2
nullranchising opportunities: choosing a new or Mcnullnaldnulls nulla franchising nulldel
enullsting franchise based on partnership
Jonathan Wanulltanull, MananullnnullDirector, ALnull null nullnnullTotonull Brian Mullens, null Finance Director, McDonaldnulls
April 2010
www.businessfranchise.com
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