BF April 2010 Issue

128
Franchises from £200,000 to £300,000
Doim no’s Pizza
Investment level:
£280,000
of which £120,000 must be liquid
Website:
www.dominos.uk.com/franchising
Email:
dawn.power@dominos.co.uk
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Phone:
f
r 01908 580 657
classification:
Pizza delivery and takeaway
Sajid ﬁ rst joined Domino’s as a part-
time driver and quickly realised the great
potential of the business. Having told
his brother Majid about the fantastic
opportunities available, the pair decided
to take the plunge together and applied
as co-franchisees. Sajid and Majid took
ownership of their ﬁ rst Domino’s store in
Grab a slice of the action
Kempston, Bedford, two years ago.
Since joining Domino’s, Sajid and Majid
have certainly made their mark. They
Domino’s Pizza is the ideal proposition for anyone
scooped the High Standards Award at the
looking to start their own business
2009 Domino’s Pizza annual awards banquet
for their Kempston store, beating off stiff
competition from across UK and Ireland.
F
OUNDED IN the USA in 1960, In addition, Domino’s franchisees
“One in three
With a second store in Bury now under
Domino’s Pizza is celebrating beneﬁ t from a central marketing
Domino’s
their belts, the brothers are looking forward
its 25th anniversary in the UK fund worth £19 million, which drives to growing their pizza empire further.
this year. The company continues to high-proﬁ le communications such as
franchisees
Sajid says: “Since joining Domino’s
achieve strong growth, with like for like sponsorship of national TV shows
own a
we’ve not looked back – it’s certainly
sales up by more than eight per cent. including Britain’s Got Talent, as well
business
different from the car industry but we
Domino’s currently has 608 stores in the as national newspaper and radio would much rather be topping pizzas
UK and Ireland and, with a commitment promotions. Such marketing power
worth more
than changing tyres!”
to opening 50 new stores each year, is would be almost impossible to achieve
than £1
Majid adds: “Owning our own
seeking new franchisees to help grow its for a start-up business.
million...”
Domino’s stores is everything we hoped
pizza empire further. The cost to become a Domino’s it would be. Sajid and I share the same
“Domino’s Pizza remains one of the franchisee is £280,000 and applicants passion and enthusiasm for running our
largest and most successful franchised will need access to around £120,000 of stores. We’re delighted with the success
businesses,” explains Andy Hirst, head their own money. In return, Domino’s we’ve achieved together so far and look
of franchise development at Domino’s. will provide a store and all the necessary forward to what the future holds with
“With a fanatical focus on customer support to help a new franchisee run a Domino’s.” ■
service, an outstanding product and great business with good ﬁ nancial rewards.
the support of an established brand, Having got the taste for a Domino’s
Domino’s franchisees can only go from franchise, many franchisees have gone on
strength to strength. There are some to open additional stores. In fact, some
fantastic opportunities for growth, and 60 per cent of Domino’s franchisees now
we’re looking for talented people who own more than one store and 40 per cent
are keen to capitalise on the nation’s own at least three.
need for pizza.” With one in three Domino’s
Every franchisee is given franchisees owning businesses worth
comprehensive management and more than £1 million, this is an
franchise training to help make their opportunity not to be missed.
new venture a success. Franchisees are
also backed by an experienced head Case study
ofﬁ ce team, which covers everything Brothers Sajid and Majid Naeem are a
from ingredients and equipment great example of franchisees who’ve taken
purchasing and supply to IT and their career in a new and tasty direction
marketing. A network of successful with Domino’s. Sajid was originally a car
Domino’s franchisees who have already paint sprayer and Majid a mechanic, but
started their own businesses are always the pair left the world of automobiles
on hand to share their knowledge to take on a new venture in the pizza
and experience. delivery business.
April 2010 www.businessfranchise.com
BF128_Dominos_April10.indd 1 25/02/2010 09:53
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