BF April 2010 Issue

66
Franchises from £10,000 to £20,000
Greensleeves
Investment level:
u
s
From £19,500 plus VAT

f
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c
Website:
www.greensleeves-uk.com
Email:
franchise@greensleeves-uk.com
Phone:
f
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a
n
c
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e
0808 100 1413
classification:
Lawn care
business year on year. “Our franchisees do
have leads right from the start, these are all
generated through websites, advertising and
crucially, referrals,” says David.
Once up and running, franchisees develop
a much more managerial role, “one of our
biggest franchises has 3,000 customers, eight
vans on the road and a team of 12 people,”
The green room
adds David. “Franchisees have the potential
to grow the business to the size and scale
they want, but equally, they can run it as a
Work outdoors and create beautiful gardens with a
ﬂ exible operation to suit themselves.”
Training takes place over a 14-day period,
Greensleeves franchise
with 10 of the days spent at head ofﬁ ce.
Franchisees do not need to be skilled
C
ARING FOR lawns has been “The business is in demand year-round,
“Many of our
gardeners as the training covers the technical
Greensleeves’ speciality since 1998. which many people do not realise. Many
franchisees
aspects. Marketing, business development,
It franchised in 2000 to offer a people get their lawns treated in the the bespoke relationship-management
nationwide service to the domestic market, winter, so franchisees have consistent work
have
software, handling pesticides and general
and is the perfect opportunity for people throughout the year,” adds David.
commented
management are also covered. Franchisees
who would rather be free in the fresh air During the tough times of 2009,
on how much
also have a support day every month.
rather than tied to a desk. Greensleeves proved it has the robust Greensleeves is ideal for people
Greensleeves treats domestic lawns business model needed in a challenging
healthier they
who want to work outdoors and who
to create healthy and lush gardens for economy. “In 2009 our customer base grew
feel running
are motivated to grow a business. “You
people to enjoy. It estimates that there are from 14,000 to 18,000, our revenue rose by
this business.”
don’t need to be a sales person to run a
22 million lawns in the UK, and of that, at 38 per cent and the franchise network has Greensleeves franchise,” explains David.
least 18 million are potential Greensleeves expanded from 26 to 34. Today, we have a “We’ve had people join from the banking
customers. The service provides treatment total of 40 franchises. sector who are sick of working for someone
four or ﬁ ve times per year for each “The service we provide is affordable and else. With running this franchise they feel in
customer, and at £120 to £140, it’s certainly to a high standard, which is what has seen us control, can work outdoors and can have
an affordable service, which means the through,” explains David. the ﬂ exibility to ﬁ t in the business around
potential market is huge! When starting out, franchisees will initially their lifestyles.
Run by three partners, David Truby, learn how to use the tools to carry out “Many of our franchisees have
Phil Paddock and Jimmy Wilson-Pitch, the lawn treatment. Following a signiﬁ cant commented on how much healthier
Greensleeves is unique in that its franchisors marketing launch Greensleeves provides they feel running this business. They often
are also franchisees – each running their lots of materials and techniques that the lose weight and really feel the beneﬁ ts of
own successful Greensleeves business in franchisee can use to continue to grow their spending more time outdoors.” ■
their own territories. Managing Directory
David Truby says: “Phil has the industrial
background, Jimmy’s is ﬁ nancial and I have
the technical expertise.
“Our unique position does make our
relationship with the franchisees much
stronger. Anything that they are going
through, we are also experiencing.”
Greensleeves prides itself on its customer
service, as David explains: “We make a point
of maintaining high standards and ensuring
the customer is happy.
“Many of our franchises are also family
run, which adds to the personal touch that
the business delivers.
April 2010 www.businessfranchise.com
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