BF April 2010 Issue

102
Franchises from £20,000 to £50,000
Easy-ID
Investment level:
c
u
s
From £23,000
e

f
o
Website:
www.easy-idfranchise.co.uk
Email:
carl@easy-id.co.uk
Phone:
0800 1123 258
f
r
a
n
c
h
i
s
classification:
Vending/business to business
Franchisee Atul Jobanputra
Easy-ID am kes it easier
the business they may wish to move to
There is even more choice and ﬂ exibility with an
dedicated business premises. Easy-ID will
help with installations so you won’t need to
Easy-ID franchise
invest in a big delivery van.
So far, Atul has dedicated around 20
hours a week to developing the franchise
Digital photobooth franchise Easy-ID is Founder Carl Hughes explains: “People
“It’s also
and is on target to place 12 booths in his
introducing a three-tier franchise start-up are looking for more ﬂ exibility in their work
ﬂ exible, so I
ﬁ rst year. He plans to sell the post ofﬁ ce
package to make choosing a franchise ‘easy’. lives, so it’s possible for our franchisees to when he has a steady income stream. In four
This means potential franchisees have more bolt this business onto an existing one. Easy-
could build
to ﬁ ve years, he aims to have 25 booths in
choice when it comes to selecting the ID is an ideal business for people who want
the business
his franchise area, generating an income of
franchise opportunity that ﬁ ts in with their the additional income but need the added
up while still
around £200,000.
lifestyle and investment budget. ﬂ exibility – we’ve expanded our ﬂ exible As part of the franchise package, Atul
The ‘one-star’ start-up package with offerings to show that the business can ﬁ t in
running the
attended ﬁ ve days of residential training,
an initial investment of just £23,000 plus with your lifestyle in more ways than one.”
post ofﬁ ce.”
which covers everything from marketing,
VAT, has a territory allocation with an area Easy-ID franchisee Atul Jobanputra, to installation. Atul says: “The support team
population of around 300,000. Included is 46, had been running a post ofﬁ ce in are a really good bunch of people and it’s
the franchise fee and the ﬁ rst two machines. Leicestershire with his wife for ten years great to know you’ve got them behind
Lease rental packages may be available for when he came across Easy-ID. “I was you helping to make your business work.”
the machines, which would bring the initial working a 60-hour week and it was hard In terms of marketing, Easy-ID provide
investment for this option down to only work,” says Atul. “I was also bored because excellent marketing support to help attract
£10,000 plus VAT. I had been doing the same thing for a long new sites to place the booths and Atul
The ‘two-star’ start-up package requires time. “Easy-ID attracted me because it was carries out leaﬂ et drops near the stores to
an investment of £38,500 plus VAT and this different and interesting. It’s also ﬂ exible, so I boost awareness of his booths. Everyday
not only includes the ﬁ rst four machines could build the business up while still running is different, he says: “I like it because it’s so
but also covers the franchise fee of £12,500 the post ofﬁ ce.” Atul started the business varied. I might spend a few days looking for
plus VAT. The territory covers an area in September 2009 and is enjoying every new sites and making telephone sales calls.
population of 500,000. If you were to lease minute of it. “The business is very easy to do. “The hardest part of the job is convincing
the machines, the initial investment for this I have sales experience but it’s not a hard shop owners to switch their existing photo
option would be only £12,500 plus VAT. sell. All I do is chat to people to see if they booth to ours. This is where some sales skills
The ‘three-star’ start-up model requires would like to have a photo booth in their are needed. Our photo booths rarely go
an investment of £54,000 plus VAT for six store at no cost to them. We target shops, wrong, they are easy to operate and maintain.
machines and comes with a territory with an post ofﬁ ces, universities, in fact anywhere I can also offer a level of service no one else
area population of 800,000. If you were to that has a high footfall.” can because all my sites are local, plus my site
lease the machines for this option, the initial Initially franchisees should be able to owners know it’s my business and will always
investment would be just £15,000 plus VAT. work from a home ofﬁ ce and as they grow receive a great service from me.” ■
April 2010 www.businessfranchise.com
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