BF April 2010 Issue

100
Franchises from £20,000 to £50,000
New City Contract Cleaning
Investment level:
£24,500 plus VAT

f
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Website:
www.newcity.biz
Email:
franchise@newcity.biz
Phone:
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0800 511 8815
classification:
Management franchise
be required to undertake any of the
cleaning, in fact the franchisor expressly
forbids it! The franchisee’s role is one
of co-ordinator and manager. They
Laura Scattergood (centre) with the bfa’s Sir
will be recruiting and managing teams
Bernard Ingham (far left) and Brian Smart (far right)
of commercial cleaners, maintaining
the high quality and looking after the
Sparkling result!
customers. Laura adds: “Franchisees can
enjoy the same levels of success that
we have enjoyed in our pilot areas by
simply following the system, achieving
New City Contract Cleaning is sweeping up
the same levels of customer service
and quality standards.”
contracts across the UK
The franchisor also provides
franchisees with a number of additional
N
EW CITY Contract Cleaning, As Managing Director Caroline
“The demand
benefits. “We handle all of the
the commercial contr

act Meredith explains: “Our original target
has grown
marketing for franchisees,” explains
cleaning franchise, recently market focused primarily on the house Laura. “This means we will target
awarded territories to a further two new builder and ofﬁ ce cleaning sectors, but as
to such
specific companies in the franchisee’s
franchisees as part of its ambitious and our network has grown we have made
an extent
territories and follow these up to
challenging schedule of expansion, which great inroads into the retail sector, too.
that we
provide franchisees with qualified
looks set to take them into numerous Many of the larger chains prefer to deal appointments for them to convert,
territories across the UK over the next 12 with a single company, which is able to
urgently need
which again, following our system,
months. cover widely spread locations, and is why a
additional
results in very high levels of success.”
Sales Director Laura Scattergood franchised operation suits them so well.”
franchisees.”
Franchising a successful business model
explains: “We launched the original The New City franchise is very much gives budding entrepreneurs a way to
business in November 2000, and since a managerial role; franchisees will not get their own business up and running,
then have grown very rapidly with but without many of the risks inherent in
tremendous levels of repeat business starting entirely new business from scratch,
from large national groups, property something which New City’s Managing
developers, city councils and smaller Director Caroline Meredith knows much
regional enterprises. about. Having been awarded the Shell
“The demand has grown to such an Livewire Young Entrepreneur of the Year
extent that we urgently need additional Award in 2002, along with the Prince’s Trust
franchisees. The ethos of New City Business of the Year Award, Caroline has
is based upon a national company been approached by the Prince’s Trust to
providing a local service, and given become a mentor for start-up businesses,
that we have developed very thorough and fully understands the challenges faced
operating systems it is important that by any new business owner.
we can retain control of the high quality “Starting out with a new concept,
and its standards.” in a new market is an extraordinarily
Using a combination of its in-house difﬁ cult thing to do; you need to become
sales team and franchisees developing an expert in marketing, sales, ﬁ nance
their own leads, New City has recently and accounting before you even begin
secured a number of high-proﬁ le clients delivering a service or a product. However,
keen to enjoy the beneﬁ ts of its unique by buying into a proven franchise system all
operating system. Starbucks and Orange of those worries are taken away. You let the
have joined the client list, which already franchisor train you in the system and by
includes distinguished names, such as Tesco
Caroline Meredith (L) and
following that system you can concentrate
Express, Monsoon, TaylorWimpey Homes
Laura Scattergood (R)
on building up your own business with
and TGI Fridays. much of the stress removed.” ■
April 2010 www.businessfranchise.com
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