NEWS
BMW Motorcycles of Santa Clarita BMW MOTORRAD USA HAS
enhanced its presence in California with the addition of BMW Motorcy- cles of Santa Clarita. The new BMW motorcycle dealership, located at 21095 Centre Pointe Parkway, offers a complete line of BMW motorcycles, parts, accessories, apparel and service capabilities in an exclusive, new 3,400-square-foot retail showroom. “My decision to open a motorcycle
dealership in northern Los Angeles County was fueled by a passion for motorcycling and a desire to apply my business experience to providing the highest level of customer service our riding community expects and deserves,” says Dealer Principal Mike Bell, who co-owns the new dealership as well as BMW Motorcycles of Ven- tura County with his wife, Annie, and his business partner, Dennis Lin. Mike, a native of England, admits
that he was smitten by both motorcycles and his future bride when he arrived in the U.S. in 1986. He took his motorcycle riding test, bought the first of several motorcycles, and met and married Annie within a year. “We have created a supreme destination
point in the high desert with some of the best off-road adventure riding in the coun- try,” says Mike. “We look forward to host- ing rides several times a month and welcoming riders from near and far. Our lounge area, which is equipped with com- fortable seating, TV, refreshments, and closets for riding gear is designed to encourage people to relax and hang out.” To ensure that the premier customer ser-
vice experience extends beyond the new dealership’s high-end appearance, the Bells have assembled a team of operations, sales and service associates with extensive riding expertise, industry experience, and knowl- edge of the BMW brand. General Manager Bronko Tatic is a longtime motorcycle
enthusiast and powersports industry exec- utive. Sales Manager Owen Balduf is one of the nation’s top-performing BMW motor- cycle sales associates with over 30 years of riding experience. The service staff, which includes a master-certified BMW techni- cian, will continue to expand as new BMW- certified technicians are trained each year. “We were looking for a retail presence in
Santa Clarita and found the perfect partner in Mike, who has a fine track record of rep- resenting the BMW brand,” said Lou Pro- vato, Dealer Development Manager for BMW Motorrad USA. “We are confident that the BMW dealership will be a welcome addition to the riding community in that area.” For more information about BMW
Motorcycles of Santa Clarita, visit www.
bmwmotorcyclesofsantaclarita.com or call (661) 964-2222. Showroom hours are Tues- day through Saturday, 8 a.m. – 6 p.m.
Customers fill the BMW Motorcycles of Santa Clarita showroom during a recent Open House event. 36 BMW OWNERS NEWS October 2015
NEWS
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