NEWS OF NOTE I
LINEUP NICHOLAS HERRIN TAKES THE HELM OF PSIA-AASI AS CHIEF EXECUTIVE OFFICER
n June, the PSIA-AASI Board of Directors selected Nicholas Herrin, a snowsports-industry leader with senior management experience in resort management and snowsports education,
to serve as the association’s new chief executive officer. Herrin most recently served as the assistant general manager for Crested
Butte Mountain Resort in Colorado. He also served three terms (2004-16) as a member of the PSIA Alpine Team. He began his new role as PSIA-AASI CEO on July 18.
“Te CEO is the face of PSIA-AASI and one of its key spokespersons, and we’re thrilled to appoint Nick to this role,” said PSIA-AASI Chair Ed Younglove. “Nick’s business acumen, gained by serving in multiple executive leadership roles within the resort industry, means he understands the operations side of the snowsports industry marketplace. He has all the right skills and leadership qualities required to take our association to the next level. Plus, his qualifications as a former team member means he knows PSIA-AASI’s membership and can work collaboratively with PSIA- AASI’s board of directors, divisional leadership, committee members, industry leaders, suppliers, and other organizations in the snowsports industry.”
“I began teaching at age 14 and caught
the ‘ski industry bug’ at Snoqualmie in Washington,” said Herrin. “Since then, I’ve dedicated myself to the profession and am very excited to serve PSIA-AASI’s 32,000 members, providing strategic leadership, spearheading efforts to support the board of directors and membership, and creating non-dues revenue streams.” Herrin began his career in the industry in 1994, instructing at Ski Acres Ski Area (now Summit Central) in John Mohan’s Ski School in Snoqualmie, Washington. He attended Montana State University (MSU) and received a degree in history and a secondary teaching endorsement.
14 | 32 DEGREES • FALL 2016
While at MSU – and after graduation – he had the opportunity to instruct at Big Sky Resort, run the ski school training program, and work in the sales and marketing departments. In 2006, he began managing and leading educational departments as the assistant director at the Telluride Ski and Snowboard School in Colorado. Most recently, Herrin served seven years in executive management positions at Crested Butte, including working as the director of resort
services and the ski
and ride school in addition to his most current role. In addition to his resort management background, Herrin, as mentioned, served
three terms as a PSIA-AASI Team member for the alpine discipline. Te PSIA-AASI Team is formed every four years following a rigorous selection process that enables PSIA- AASI to select the nation’s best instructors to help support the association’s education outreach and represent the
association
at the highest level. Serving as further testament to Herrin’s technical skill as an alpine skier, he has earned several top-three finishes in National and World Powder 8 Championships, including a second-place result in the national competition this year. Herrin replaces longtime PSIA-AASI
CEO Mark Dorsey, who stepped down in August 2015. At that time, the PSIA- AASI Board of Directors chose PSIA-AASI Chief Financial Officer Tom Spiess to serve as interim CEO and began a multi- phased approach for conducting the CEO candidate search. For insights from Herrin on opportunities on the horizon for PSIA-AASI, see page 14.
PSIA-AASI’s new CEO Nick Herrin has a background in resort management. He also knows a thing or two about managing snow.
GRANT NAKAMURA
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