out as they intended it to be.”
4. “Please respect that we have deadlines – some- times really tight ones. We try to respect your time and jobs too.”
5. “Talk to us about your sport – like REALLY TALK TO US! We prob- ably won’t know much about your sport, so teach us something in- teresting about it. You may have a better story to tell us then the one we were looking for in WKH ÀUVW SODFH µ Bob Ryan, a correspon-
dent for The Boston Globe acknowledged that athletes may believe they no longer need sports media to com- municate with their fans with the advent of social me- dia, but he also echoed that
last point (No. 5) in his story, Why do media need to talk to athletes? “But if the central ques-
tion is why anyone should wish to talk to a player in the ÀUVW SODFH ZH KDG ([KLELW $ two weeks ago in the Sun- day Globe. Fluto Shinzawa had a fas- cinating tidbit in his hockey column. He was chatting with Patrice Bergeron after a morning skate on Feb. 10 and somehow or other the subject of a ‘bumper’ on a power-play unit came up. What Fluto extracted was a tutorial about an aspect of hockey many of us did not know even existed. It was in- IRUPDWLYH DQG ÁDW RXW IXQ WR read. This is why we wish to converse with athletes. There were three winners here. Fluto got a nice little
story. Bergeron demonstrat- ed his intelligence. And we had a great read.” Talking to – and I repeat
– REALLY talking to a re- porter can be a win-win situ- ation for you too. A reporter can get a great story, you can demonstrate your intelli- gence and bring new fans to you, as well as to this sport. And as we’ve all seen with the slew of stories that exist out there, we can use all the help we can get. But let’s take a moment
WR UHYLVLW WKDW ÀUVW SRLQW which I heard echoed over and over again. Yes, be open and honest. Does that mean you need to talk about ev- erything, including things you don’t understand or that don’t affect you? Abso- lutely not. But with what you do share, be genuine. Back
when I was a sportswriter, one of my colleagues would hand out a bull[crap] bingo card he’d hand out at ath- lete press conferences. Ba- sically it had all of the cliché phrases athletes would use – you’ve heard them a mil- lion times. We gave it 110%, we needed to play our game, I have to focus on my pro- cess…you’ve heard them and you’re probably even been guilty of using them. ,I ZH ÀOOHG D FDUG ZH NQHZ our interview was, well, crap. Try not to give reporters crap interviews because at that point, you’re not helping any- one, not even yourself. As Jerry McGuire once
yelled – “Help me, help you!” Give a reporter a great story to tell.
Whether you want to practice your aim or store your gear, trust
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May 2016 | USA Shooting News 33
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