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Media Training

By: Jessica Delos Reyes Manager, Media & Public Relations

What Sports Reporters Want You To Know About Them

In our Media Training section of this magazine, Kevin and I have covered the ins-and-outs of social media, examples of how to shine in interviews, even shared cautionary tales of athletes who’ve irreparably damaged their images be- cause they couldn’t conduct

following a match or having to open up for a feature. You may even think that reporter has a preconceived notion about our sport; maybe even that they’re the enemy. Re- gardless of your feelings about the “media,” there is one important thing to con- sider:

ally do it justice – sportswrit- ers do it because not only do they have a passion for sports, but for telling good stories. And please keep in mind, they go through a lot of crap to do it — I know I sure did. There are the late hours, cranky athletes, super-tight deadlines — it’s hardly glam-


“Be honest with your an- swers. We know athletes go through PR training and get prepped on how to reply to reporters. In the end, too much PR management kills the human element of a story and thus paints a false picture of the ath- lete. Just be yourself. Answer honestly and what you really think. Reporters aren’t dumb. Reader

eaders aren’t dumb.”

Morgan Craft talks about her shooting process with NBC during the Team USA Media Summit in March in Beverly Hills, California.

2. “If we misquote you, or LI \RX À QG VRPHWKLQJ factually


themselves in a civil man- ner in front of members of the media. Hopefully we’ve equipped you to present yourself in the best possible light.

But in the sports media landscape, there’s another player to consider beyond you the athlete or coach and the reader/viewer: The re- porter. You may cringe at the thought of having to answer questions from a reporter

That reporter is human

and just trying to do his/her job well. I was once a sportswriter

myself too. I was the col- lege hockey beat writer for a newspaper. I had left news writing for something that I thought would be fun – writ- ing about the sport I love. I’ve been on the “other side” and let me tell you, it’s a hard line of work. Calling it a “labor of love” doesn’t re-

32 USA Shooting News | May 2016

orous. So in order to help you more fully understand their role, I reached out to some current sportswrit- ers and asked them what they wanted YOU to know about their jobs (under the condition of anonymity, of course). Here’s a few of the top responses that will hope- fully help you, help them:

QHHGV PRUH FODULÀ FD tion, let us know, be- cause we wouldn’t know otherwise. Reporters don’t intentionally do that. We write so many stories with tight dead- lines, and

with staff

cuts, things easily slip through. In the end, we want to get it right.”

3. “If a reporter asks a question you don’t un- derstand, ask them to repeat, clarify or rephrase it. For re- porters, sometimes phrasing a question verbally doesn’t come

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