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NEWS WORLD


MAC’s Carnaby Street flagship


celebrates Disney’s Cruella UK Keep your Dalmatians on a tight leash on London’s Carnaby Street. To celebrate the release of Disney’s new film Cruella, MAC’s global flagship on the famous UK shopping destination has been transformed to reflect the fashion maven’s signature style. Shaftesbury, the owner of Carnaby Street, said the installation includes an exterior wrap of the store,


while the interior gives shoppers a taste of the live-action feature film,


Alba’s Honest makes $412m IPO debut


US Honest Beauty, the beauty and consumer goods company founded by actress Jessica Alba, has raised an honest US$412.8m in its first initial public offering (IPO) listing, according to Reuters.


The company sold 25.8 million shares at $16 a piece, the mid to top range of its guideline pricing, which was estimated to be between $14 and $17 before registering in April. The LA-based business was valued at $1.44bn for its IPO. Alba’s Honest, where she serves as Chief Creative Officer, was founded in 2008, but was given a product overhaul ten years after its inception. Today, the group sells skin and cosmetics skus, as well as baby products including nappies and clothing, and household cleaning items. Alba herself is a


significant stakeholder in the business and is reported to own more than 5.6 million shares.


6 June 2021


IN BRIEF


which charts the early days of 101 Dalmatians’ well-dressed villain.


L Brands approves split up of Victoria’s Secret business


US L Brand’s Board of Directors has unanimously approved the split of beauty and lingerie brand Victoria’s Secret into a separate company from its Bath & Body Works business. The company is expected to create a tax-free spin-off of Victoria’s Secret to L Brands’ shareholders, allowing for L Brands to better manage and maximise the business. The high street name has proved a problem child for


the business in recent years. Following the shutdown of its fashion show, the brand has fallen out of favour with customers and been unable to deliver on revenues. As a result, the beauty owner made the


announcement last year that it would sever the Victoria’s Secret business, which includes its lingerie and beauty arm, as well as fashion brand Pink, from its lucrative Bath & Body Works brand.


OWNER OF THE BODY SHOP, NATURA, LINKS FINANCING ROUND TO SUSTAINABILITY GOALS


BRAZIL The owner of beauty brands The Body Shop and Aesop, Natura &Co, has completed a round of fundraising worth US$1bn in bonds that are conditional on the business’ sustainability goals. Natura said the seven-year notes, which will mature in May 2028, will be used to refinance existing debt, in line with the group’s plan to improve its capital structure.


The transaction commits


Natura to reducing relative greenhouse gas emissions by a further 13% and reaching 25% of post-consumer recycled plastic in its brands’ packaging by the end of 2026.


UNILEVER Three of Unilever’s biggest oral care brands are poised to begin their phase out of non-recyclable toothpaste tubes in France and India later this year. Taking four years to develop the alternatives, Signal, Pepsodent and Closeup will be the first brands to adopt the technology, which will be made from mostly high- density polyethylene (HDPE), a widely recyclable plastic.


ISAMAYA FFRENCH Isamaya Ffrench, a UK-based make-up artist and collaborator for Byredo, Christian Louboutin and Burberry, has unveiled her own YouTube channel. With new posts expected to launch every Sunday, the platform will include make-up tutorials from the MUA and sneak peeks behind the scenes of her make-up shoots.


REVIVE COLLAGEN Beauty supplement brand Revive Collagen has appointed British radio host and TV personality Amanda Holden to the role of brand ambassador as it promotes its new launch, Enhanced Plus, designed for the 40+ consumer. Holden features in a new campaign for the brand, which sees her appear on 200 London buses.


MAËLYS


Direct to consumer (DTC) body care brand MAËLYS has received a minority investment from global investment company Norwest to expand its body positive ethos to more customers worldwide. Founded in 2017, MAËLYS offers a variety of products to help shape, lift and firm women’s bodies for every size, shape and skin type. The latest investment from Norwest will support the brand’s international growth plans.


cosmeticsbusiness.com


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