NEWS WORLD
The British Beauty Council aims to
coax customers back into salons UK UK-based industry body The British Beauty Council is launching a campaign to encourage people to return to hair and beauty salons as lockdown measures across the region relax.
social media campaign hopes to reverse this decline by showing how beauty can make people feel their best.
According to The British Beauty Council, 3 million fewer UK customers have frequented salons since they reopened in April 2021 and the new campaign aims to remind people of the joy of visiting salons. The ‘Oh hello beauty’ poster and
Beauty brands flock to Facebook’s Live Shopping Fridays
US As social shopping becomes a mainstream way to buy, Facebook has introduced Live Shopping Fridays, and beauty brands are getting in on the hype. Every Friday, from 21 May until 16 July, shoppers will be able to get their hands on their favourite beauty products and ask
questions from brands in real time.
Bobbi Brown, Alleyoop, Clinique and Dermalogica are the first beauty brands to link-up with the social selling platform, while beauty experts from Sephora will also be on hand to share the latest products on the market.
The shopping streams will run on each brand’s Facebook page or shoppers can tune in via the shop tab on their mobile. Items can then be purchased throughout the live stream by tapping on the products that are being featured, without leaving the app.
10 June 2021
Millie Kendall, Chief Executive of The British Beauty Council, said: “We need to bring the joy back to beauty by encouraging clients to come back to experience the array of services we offer – most of these require immense skill and can’t always be replicated at home.”
Brands are failing to replicate in- store experiences online, says report
UK Brands are jeopardising customer loyalty by failing to replicate in-store experiences online, according to new research by commerce service PFS. As detailed in a report
titled Overcoming the Physical Disconnect: How Retailers Can Maintain Customer Loyalty in an Omnichannel World, nearly a quarter of consumers (23%) agreed that online stores either don’t do enough to engage with them, or seem to only want
their money without caring about their satisfaction. In addition, 35% of the 2,000 UK consumers surveyed admitted to having had such an unsatisfactory shopping experience with a previously trusted brand in the past year, that they now look elsewhere.
Problems encountered included slow delivery (reported by 18% of respondents), lack of available stock (17%) and a difficult returns process (14%).
BELARUS BANS SALE OF NIVEA COSMETICS
BELARUS Nivea will no longer sit on shelves in Belarus following the government’s ban on the import and sale of products made by German multinational Beiersdorf. The decision was in response to sanctions imposed on Belarus, which stripped it of its co-hosting duties for the upcoming 2021 Ice Hockey World Championship with Latvia. Nivea, an event sponsor, had threatened to pull its sponsorship if the Belarusian government hosted the tournament.
IN BRIEF
ESTÉE LAUDER COMPANIES
Beauty shoppers will soon be able to have their favourite skin care products and scented candles delivered to their home, thanks to Uber Eats’ new beauty link-up with Estée Lauder Companies. At first, consumers will be able to shop products from Jo Malone London and Origins, which will work in the same way that shoppers order takeaway food, by selecting products from more than 60 destinations in 20 cities across the US via the Uber Eats and Postmates apps.
RIMMEL LONDON British supermodel and Vogue cover star Adwoa Aboah has been named as Rimmel London’s new Global Brand Activist, as the beauty brand enters a new era in its history. As a new face of the brand, the 28-year-old will appear in major beauty campaigns and product launches, and will use her platform to elevate the brand’s advocacy projects.
ZARA Spanish fast fashion house Zara has unveiled the details of its first-ever global make-up line. ‘There is no beauty, only beauties’ is the tagline of the new Zara Beauty collection, comprising products for eyes, lips, face, nails and accessories, which was put together by make-up artist and Marc Jacobs Beauty consultant Diane Kendal.
BLESSWELL Grammy Award-winner DJ Khaled has broken into the beauty arena with his debut collection of male grooming products under the name Blesswell. The ‘Let It Go’ singer is
jumping on the rise of self- care with his CBD-infused range that is said to be inspired by Khaled’s pursuit of wellness. The ‘clean’ skus are said to contain 300mg of CBD.
cosmeticsbusiness.com
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