NEWS PRODUCT
1. MILK MAKEUP has introduced its new Glossy Glow Kit to achieve a glowing summer look. Complete with four skus, housed in a sunny orange pouch, the kit contains a full-sized Glossy Lip Plumper in Charged, a bright pink shade, that is formulated with Sichuan pepper for a tingling sensation and high shine finish, as well as three minis. A mini Hydro Grip Primer has been included in the set, as well as a mini Matte Bronzer, which is formulated with mango butter and apricot oil, and the brand’s mini Kush Mascara in Boom, a black shade. Customers can shop the set via
cultbeauty.com. PRICE £29 LAUNCH Now
2. & OTHER STORIES has revealed a new make-up sku for its own-brand collection. The new Face & Body Dew features a creamy liquid formula that works as a highlighter to achieve a glowing effect. Blended to be light-reflecting, with niacinamide and hyaluronic acid, the product can be mixed with any foundation or moisturiser to achieve a pearlescent look. The product is also designed to suit any skin tone. PRICE £27 LAUNCH Now
3. VITA COCO, the US beverage company, has tried its hand at making beauty products with the launch of its debut hair care line. The specialist in coconut water, and a B Corp-certified brand, has used the same key ingredient for its beauty collection, coconut, as well as some added hair-nourishing ingredients. For its Nourish line, featuring a shampoo, conditioner and hair mask, the brand has used coconut water, which is packed with vitamins and antioxidants, to hydrate hair. Meanwhile, the Repair range, also powered by coconuts, includes a shampoo, conditioner and repair serum that helps to rebuild and repair damaged hair. Completing the line-up is the new Scalp collection, which has been blended with coconut and guava. Thanks to its anti-inflammatory properties, the duo helps to calm the scalp and is enhanced by a tropical scent, and stars a shampoo, conditioner and scalp scrub. PRICE From £9.99 LAUNCH Now
4. BYREDO’s hero Colour Sticks have been revamped with some new additions. The three new shades of the versatile,
cosmeticsbusiness.com
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multi-use product have been designed to be paired with other colour stocks or mixed with other products in the range. Colours include Coleoptera, a blend of nineties neutral burgundy with turquoise iridescence; Dravite, a deep brown with red glitter; and Solar Flare, which can either be light on the skin for a shimmer effect or layered into a golden graduation. “Neither Ben [Gorham, Byredo
founder] or I wanted make-up that was too conformist or precious,” said Isamaya Ffrench, Byredo’s Creative Director. “I do not want to tell people how to wear cosmetics, but to inspire them.” The products are available to shop via
byredo.com. PRICE £26 LAUNCH Now
The newest cosmetic, toiletry and fragrance products on-shelf
FINISHED PRODUCT
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5. AVEDA’s new Blonde Revival collection is designed to neutralise unwanted yellow or brassy blonde tones. Featuring naturally-derived ingredients and without the use of silicones, the products’ nourishing ingredients help to tackle brittle hair that is common with repeated lifting and lightening. Available in the collection is the Blonde
Revival purple toning shampoo, which has progressive toning benefits that can be left on for up to three minutes for the desired toning effect. Meanwhile, the Blonde Revival purple toning conditioner contains açaí and passionfruit oils to hydrate and condition over-processed hair. The products are available to shop in Aveda salons and online via
aveda.co.uk. PRICE From £22 LAUNCH Now
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6. JO MALONE LONDON is celebrating summer with a new limited- edition collection inspired by the scents of British flowers and fruits: The Marmalade Collection. The line-up pays homage to the seasonal rhubarb, rose, orange, elderflower and blackberry, all of which have been used to create five individual fragrances that emulate scents of summer. “Using seasonal fruits to create homemade preserves that you can gift to family and friends seems like such a quintessentially British pastime,” said Celine Roux, Global Head of Fragrance for the brand. Meanwhile, the products have been housed in a different choice of pack for the brand, inspired by the shape and detailing of vintage marmalade jars. PRICE From £55 LAUNCH Now
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