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INDUSTRY INSIGHT National Shooting Sports Foundation


“We think that anyone exploring the possibility of adding a range facility to their existing FFL retail footprintwill find the data necessary to forming awell-thought-out business plan.”


NSSF Range Survey Report 2016


adding a range to your retail establishment or expanding and improving on a facility you currently operate:


•Of all range types,84 to 98 per cent offer some formof firearms training classes •Of all range types,69 to 78 per cent reported an increase in their customer interest in personal defence,while 58 to 75 per cent reported an increase in participation in concealed carry/ certification classes over the past 12months •Toughmale customers outnumber female customers – thosemale customers representing more than three-quarters of a typical range’s customer base – female participation in training classes is reported to range from 30 to 38 per cent of the students •Most facilities – two-thirds (66 per cent) ormore – reported


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increases in female participation over the previous 12months •Most facilities responding to the survey indicated an increase of 15 to 25 per cent participation by first-time shooters over the previous 12months •More than 80 per cent of all range customers areCaucasian •All ranges reported higher a participation level in handgun shooting versus rifle shooting.


USEFUL INFROMATION


“Tat’s just a teaser of the facts we discovered in conducting this survey,” said JimCurcuruto,NSSF Director,Research&Analysis. “We think that anyone


exploring the possibility of adding a range facility to their existing FFL retail footprint will find the data necessary to forming a well-thought-out business plan.Likewise for those current range operators, the information


in this report can immediately provide guidance for future facility improvements,whether they’re to the range itself or the development ofmarketing and class planning. “Who aremy customers?


What do they want in a range? What shooting sports are they interested in?What do I need to paymy employees to keep them on board?What are other ranges similar to what I’mplanning grossing each year? “Bottomline, there are


hundreds of questions to ask when planning a new range or improving on one you already manage, and this report goes a long way toward answering them.” Te fullNSSF Range Survey


Report 2016 is now available in PDF file format.Te report can be purchased byNSSFmembers and non-members alike,with NSSFmembers receiving a


significant discount ($120 for NSSFmembers, versus $1,200 for non-members). Membersmay order their


copies by logging into the members-only side ofwww.nssf. org and adding the report to their shopping cart. Non-members can buy the


report at nssf.org/researchwebpage. For any questions and


ordering assistance, please contact Dianne Vrablic,NSSF Research Coordinator, at dvrablic@nssf.org or call +1 203 426 1320 ext. 263.


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NationalShootingSportsFoundation T: +1 203 426 1320 E: info@nssf.org W:www.nssf.org


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