GTWFEATURE[Alan Paine]
brandcan’tstopcelebrating U
Classiccountryclothing
This is amomentous year in Alan Paine’s illustrious history,with the global heritage brand celebrating its 110-year anniversary.With a brand guide, competitions and newcollections, 2017will be another year to remember.
K clothing brand Alan Paine has plenty of reasons
to be
cheerful.For a start, 2017 marks its 110th birthday. In celebration of its rich
heritage the company has produced an opulent Brand Guide, charting the history of the brand fromits inception in 1907 to the present day. Several pages in the book are
devoted to the wealth of archive photography stored at company headquarters,which provide a fascinating insight through the decades, fromretailer adverts to press cuttings and promotional literature.
TOWNAND COUNTRY
Both the company and its Country Collection continue to grow and evolve each year. Last year saw the appointment of an Alan Paine brandmanager in the USA, the appointment of a new agent in Finland and new UK knitwear agents,Cocoon. Many of the brand’s Country
Collection stockists took part in the Alan Paine RetailerDisplay competition inNovember,which ran in collaboration withTackle &Gunsmagazine. After retailers pulled out the
stops to create striking displays, featuring a range of Alan Paine products,T&G’s editor in chief,
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JohnHunter, had the very difficult decision of judging the entrants. After much deliberation,
Shepherd &Woodward was chosen as the winner, for creating “an eye-catching display that celebrated the great British countryside, mixed with details that injected a little smile.” Te two runners-up were
Jods Galore – “proof that you can cram loads of product into a space and still make it look elegant and desirable” – and Humphrey &Tilly – “a classic display, evoking all that is good about the country lifestyle.” Huge congratulations to the
winners and amassive thank you to everyone who took part.
MAKING EVERYDAY ANEVENT
Te Alan Paine Country Collection teamenjoys attending retailer open days and events and was fortunate to be part ofmany great events last year. Te company is the proud
owner of a super newmarquee, which, together with large PVC banners, feather flags and roller banners, can be borrowed by retailers for events. Furthermore, Alan Paine is
always keen to get its brand ambassadors involved with
retailers’ events. Earlier this year it appointed
its third brand ambassador, as field sports photojournalist David Egan joined the existing Alan Paine brand ambassadors – British ladies clay shooting professional Abbey Ling and Welsh rugby legend Ceri Sweeney.
GET KITTED OUT
Te Alan Paine Autumn/ Winter 17 Country Collection is expanded again for the season. Last season the brand introduced its performance Berwick waterproofs range,which proved to be a resounding success. Tis response encouraged
the company to launch another performance product range based around a durable natural handle cotton fabric. Te Kendal range of products
will not only performwell in the field but will not look out of place with everyday activities.Te range includes a coat, shooting waistcoat, gilet and hunting
smock.All products in this superb collection are trimmed with luxurious quality leather and Alcantara. Te perennially popular
Compton tweed collection sees the addition of a striking Lagoon tweed for gents – a soft
country green with the addition of a contemporarymid-blue overcheck.Tis is complemented by an equally striking,matching blue lining. Ladies will be spoilt for choice
with the introduction of Juniper andWillow tweed colourways, bringing the total tweed offerings to
five.Plus, there aremore colour tweeds added to the durable Rutland collection,with Linden formen and Asparagus for ladies. Te brand’s Surrey capsule
collection is a new range of exquisitely tailored gents and ladies tweed jackets and separates in a choice of two pure wool contemporary tweed colourways for gents (Moorland and Chestnut) and two for ladies (Orchard and Hazel). Te collection was
photographed at the English Whisky Company in Norfolk, which provided the perfect backdrop for the range, from the water meadow to the stunning metallic colours of the whisky stills in the distillery. From a super-stylish shoulder
cape and striking mid-thigh coat for ladies to a smart sports jacket and waterproof coat for gents, the sophisticated range combines elegance with functionality.
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